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Acknowledgements 10 Introduction 12 Why Manga and Anime? 14 Literacy in Manga and Anime 17 Why Libraries? 21 The Appeal of Manga and Anime 23 How to Use This Guide 25 Chapter One: Short History of Manga and Anime 28 ORIGINS 28 12th Century Scrolls 28 Woodblock printing 29 The arrival of "manga" 30 WESTERN INFLUENCE 31 Opening to the West 31 The arrival of cartoons 31 From newspapers to magazines 33 The Impact of World War II 33 Tezuka Osamu, Grandfather of Japanese comics 35 Cinematic Inspiration 35 Stories of any kind 36 Manga Grows Up 37 Manga Anthology Magazines set the standard 38 The Ladies arrive 38 JOURNEY TO THE WEST 40 Manga and anime underground 41 Anime and television: a perfect match 42 The manga boom 43 THE MANGA AND ANIME MARKET TODAY 44 In Japan 44 In the U.S. 50 ANATOMY OF A MANGA 53 Basic cataloging information 53 Intended Audience 54 What magazine originally serialized the title? 55 Endnotes and Instructions 56 Side Stories 57 Author's Notes 57 Context for a title 58 Standard Format and Shelving 59 SOURCES 60 Chapter Two: Manga and Anime Vocabulary 63 Read manga! And then read more 63 Character design is their personality 64 Emotion is the key 64 BASIC VOCABULARY 65 INTENDED AUDIENCES 66 Sh_nen manga - boys comics 68 Seinen manga - men's comics 71 Sh_jo manga - girls comics 73 Josei manga - women's comics 75 D_jinshi - fan comics 76 Underground or Experimental comics 78 Ero or Hentai - "perverted" or pornographic comics 78 Do the gender divisions hold up here? 79 Gender crossover 80 CHARACTER DESIGN 82 Visual character traits in manga 82 Eyes 84 Body Type 85 Heroes and Heroines 87 Enemies and Villains 90 Sidekicks and Comic Relief 92 VISUAL SYMBOLS 94 Cultural Shorthand 95 Focus on Emotion 96 SYMBOLISM 100 PACING 102 "Being there over getting there" 103 Drawing out the tension 104 ENDINGS 105 That's the ending? 106 Different formats, different versions 107 LAYOUT 108 Speech bubbles and Backgrounds 111 LANGUAGE 112 The complex task of translation 112 Sound effects: to translate or not to translate? 114 Honorifics 115 Honorifics in manga and anime 116 Insults and slights with honorifics 118 FORMAT 119 Animating Manga 119 ALL TOGETHER NOW 120 SOURCES 121 Chapter Three: Culture Clash: East Meets West 124 FANTASY VERUS REALITY 124 CONTENT CONFUSION 128 Sense of humor 128 Devoted friends, romance, and sexuality: which is which? 133 Nudity 138 Fan Service 140 Sexual content 143 Gender play 146 Violence 157 Religious imagery 160 CHALLENGES AND CONCERNS 162 Challenges: What to do? 164 SOURCES 166 Chapter Four: Adventures with Ninjas and Schoolgirls: Humor and Realism 168 HUMOR 169 When in doubt, embarrassment is funny 175 SLICE OF LIFE 177 Family Life 178 School Stories 182 Sports and Competition 188 Teen Melodrama 193 ROMANCE 200 BL/Boy's Love/Yaoi 208 SOURCES 214 Chapter Five: Samurai and Shogun: Action, War and Historical Fiction 215 ACTION AND ADVENTURE 215 War and Apocalypse 216 Martial Arts 220 Samurai 228 <<<Sidebar: Outsiders and renegades 229 HISTORICAL FICTION 230 Japanese History 230 Historical Fantasy: The West that Exists Only in Dreams 232 Chapter Six: Giant Robots and Nature Spirits: Science Fiction, Fantasy, and Legends 238 SCIENCE FICTION 238 Apocalypse 238 Mecha: A Boy and his Robot 239 Space Travel 245 Games and Gaming 246 Dystopias 247 Environmentalism 248 FANTASY 256 Magical Girl: Schoolgirls with Powers 260 Paranormal and Horror 268 Legends and History 271 SOURCES 281 Chapter Seven: Understanding Fans and Fan Culture 282 BEING AN OTAKU 282 The title otaku 282 A Day in the Life of an Otaku 284 THE FAN COMMUNITY 286 Where to find your local otaku 286 Fandom on Display 286 Fandom Online 287 Translations, Scanlations, and Fansubs 298 The Ethics of Fandom 303 Conventions 306 Cosplay 312 GLOBAL AWARENESS 315 Chapter Eight: Draw in a Crowd: Promotion and Programs 316 CREATING FAN INTEREST 316 Fan collecting 316 Appealing to fans and creating new ones 317 Go outside the library 318 Partnering with local businesses 319 Speaking the language 320 Booklists and Displays 322 PROGRAMS AND EVENTS 325 Manga Café 327 How to Draw Manga/Anime 328 Manga and Anime Clubs 338 Audience Age Ranges 341 Advertise guidelines 343 Cosplay 345 Mini Conventions 346 BUILDING YOUR AUDIENCE 347 SOURCES 356 Chapter Nine: Collection Development 360 Collection Building 360 Print Reviews 361 Manga Awards 366 Trendspotting: Daily and Weekly Updates 369 Recommended Title Lists 371 Top Younger Reader Titles 372 Top Sh_nen Titles 378 Top Sh_jo Titles 388 Top Promising New Series 396 Top Classics 401 Top Anime Titles for Teens 408 The Top Club Selections 409 The Unexpected Hits 415 Appendix A: Vocabulary 416 Appendix B: Frequently Asked Questions 434 Bibliography: Recommended Further Reading 440 Print Resources 440 Articles 445 Online Resources 448 Japanese Manga Series 449 Anime 459 REFERENCES 463 Books 463 Articles 466 1 1
Library of Congress Subject Headings for this publication:
Libraries -- Special collections -- Audio-visual materials.
Libraries -- Special collections -- Comic books, strips, etc.
Young adults' libraries -- Collection development.
Libraries and teenagers.
Animated films -- Japan -- History and criticism.
Animated television programs -- Japan -- History and criticism.
Animated videos -- Japan -- History and criticism.
Comic books, strips, etc. -- History and criticism.