Table of contents for Selling modernity : advertising in twentieth-century Germany / edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin ; with a foreword by Victoria de Grazia.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
List of Illustrations 000
Foreword
Victoria de Grazia 000
Acknowledgments 000
Introduction
Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin 000
1. Marketing, Modernity, and "the German People's Soul": Advertising and Its 
Enemies in 
Late Imperial Germany, 1896_1914 Kevin Repp 000
2. Visions of Prosperity: The Americanization of Advertising in Interwar Germany
Corey Ross 000
3. Branding Germany: Hans Domizlaff's Markentechnik and Its Ideological Impact
Holm Friebe 000
4. "Planting a Forest Tall and Straight Like the German Volk": Visualizing the 
Volksgemeinschaft through Advertising in German Forestry Journals, 1933_1945
Michael Imort 000
5. Selling the "Racial Community": Kraft durch Freude and Consumption 
in the Third Reich Shelley Baranowski 000
6. "Die erfrischende Pause": Marketing Coca-Cola in Hitler's Germany Jeff 
Schutts 000
7. Lufthansa Welcomes You: Air Transport and Tourism in the Adenauer Era
Guillaume de Syon 000
8. "The History of Morals in the Federal Republic": Advertising, PR, and the 
Beate Uhse 
Myth Elizabeth Heineman 000
9. "Wowman! The World's Most Famous Drug-Dog": Advertising, the State, and the 
Paradox of Consumerism in the Federal Republic Robert P. Stephens 000
10. "True Advertising Means Promoting a Good Thing through a Good Form": 
Advertising in the German Democratic Republic Anne Kaminsky 000
11. Promoting Socialist Cities and Citizens: East Germany's National Building 
Program
Greg Castillo 000
	
 
12. "Serve Yourself!" The History and Theory of Self-Service in West and East 
German 
Advertising Rainer Gries 000
Bibliography 000
Contributors 000
Index 000

Library of Congress Subject Headings for this publication:

Advertising -- Germany -- History -- 20th century.
Consumption (Economics) -- Germany -- History -- 20th century.
Consumer behavior -- Germany -- History -- 20th century.