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Contents Acknowledgments vii PART I: POLITENESS THEORY AND THE STUDY OF CAMPAIGN DEBATES 1 Introduction: Politeness and Political Image in Campaign Debates 1 2 Politeness in Presidential Campaign Debates: An Overview 15 3 Vice Presidential Debates 29 PART II: THE ROLE OF POLITENESS IN CAMPAIGN OUTCOMES 4 Debating Policies: The 1960, 1976, and 1980 Campaigns 43 5 The 1992 and 2000 Presidential Debates 63 6 Directly Attacking the Opponent: The 1984, 1988, 1996, and 2004 Presidential Debates 77 PART III: IMPLICATIONS FOR DEBATE PLANNERS, POLITICIANS, CITIZENS, AND SCHOLARS 7 Debate Formats and Politeness 99 8 Politeness, Debates, and Campaign Outcomes 117 9 An Ideal Debate for the Electorate 131 10 Conclusions and Recommendations for Future Research 149 Appendix A: Coding Politeness: Units and Schema 165 Appendix B: Politeness Schema 169 References 177 Index # About the Authors #
Library of Congress Subject Headings for this publication:
Presidents -- United States -- Election.
Campaign debates -- United States.
Etiquette -- United States.