Table of contents for Ultimate book of franchises : from the franchise experts at Entrepreneur magazine / by Rieva Lesonsky and Maria Anton-Conley.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Acknowledgments
Introduction
Table of Contents
iii
CHAPTER 1
So You Want to Own Your Own
Business? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
3
Business Ownership . . . . . . . . . . . . . . . . . . 3
CHAPTER 2
Organizing for Business . . . . . . . . . . . . . . . . 5
Advantages and Disadvantages of Different
Business Organizations . . . . . . . . . . . . . . 5
Concerns Underlying Business
Organizations . . . . . . . . . . . . . . . . . . . . . . 8
CHAPTER 3
Understanding the Franchise Concept . . . . 11
Independent Ownership . . . . . . . . . . . . . . 11
The Business of Franchising . . . . . . . . . . . 12
The Franchisee View . . . . . . . . . . . . . . . . . 12
The All-American Hard Sell . . . . . . . . . . . 14
CHAPTER 4
Buying Multiple Franchise Rights . . . . . . . . . 17
Types of Multi-Unit Franchise Programs . . 17
Protecting Your Development
Investment . . . . . . . . . . . . . . . . . . . . . . . . . 19
CHAPTER 5
Franchise Sales Regulation . . . . . . . . . . . . . 21
How the Law Defines a Franchise . . . . . . . 22
The Consequences of Being a Franchise . . 22
CHAPTER 6
Make Sure You Are Well-Suited to Be a
Franchisee . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Is a Franchise for Everyone? . . . . . . . . . . . 25
Questions to Consider . . . . . . . . . . . . . . . . 26
CHAPTER 7
Attending a Franchise Trade Show . . . . . . . 29
Prepare for the Show . . . . . . . . . . . . . . . . . 29
How to Develop an Effective Method of
Attending . . . . . . . . . . . . . . . . . . . . . . . . 30
The Right Questions . . . . . . . . . . . . . . . . . 30
Trade Show Red Flags . . . . . . . . . . . . . . . . 32
The Follow-Up . . . . . . . . . . . . . . . . . . . . . . 32
CHAPTER 8
Research on the Internet . . . . . . . . . . . . . . . . . 35
What to Look For . . . . . . . . . . . . . . . . . . . . . . 35
Handling the High Hype-to-Fact Ratio . . . . . 36
The Importance of Focus . . . . . . . . . . . . . . . . 36
CHAPTER 9
Organizing the Information You Gather . . . . . . 39
Setting Up a Filing System . . . . . . . . . . . . . . . 39
CHAPTER 10
Understanding the UFOC . . . . . . . . . . . . . . . . . 41
What is a UFOC? . . . . . . . . . . . . . . . . . . . . . . 41
The Sections of the UFOC . . . . . . . . . . . . . . . 42
CHAPTER 11
Five Great Questions Not Answered in
the UFOC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
47
The UFOC Does Not Deliver
Everything . . . . . . . . . . . . . . . . . . . . . . . . . . . 
47
CHAPTER 12
The Key Sections of the Franchise
Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
51
Understanding the Basic Dynamic of the
Franchise Agreement . . . . . . . . . . . . . . . . . . 51
Key Provisions Considered . . . . . . . . . . . . . . . 51
Corporate Ownership . . . . . . . . . . . . . . . . . . . 54
Dispute Resolution Provisions . . . . . . . . . . . . 56
CHAPTER 13
Franchisor Financial Information in the UFOC
(and How Do I Read This Gobbledegook?) . . . . . 59
Franchisor Financial Disclosures . . . . . . . . . . 59
Audits According to GAAP . . . . . . . . . . . . . . . 59
Accountant's Analysis Tips . . . . . . . . . . . . . . . 60
Evaluating the Franchisor'sFinancial
Standing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
61
CHAPTER 14
The Top 10 Warning Signs in Franchise
Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . 
63
Don't Get Snagged . . . . . . . . . . . . . . . . . . . . . 63
Key Warning Signs . . . . . . . . . . . . . . . . . . . . . 63
CHAPTER 15
Closing on Your Franchise Purchase . . . . . . . . . 67
A Checklist for Closing . . . . . . . . . . . . . . . . . . 67
CHAPTER 16
When Things Don't Work Out: Resolving
Franchisor/Franchisee Legal Disputes . . . . . . . . 71
Lines of Defense: Contract Terms
and Protective Laws . . . . . . . . . . . . . . . . . . . 72
Dispute Resolution Toolbox . . . . . . . . . . . . . . 73
CHAPTER 17
Renewing Your Franchise Rights . . . . . . . . . . . . 75
Contract Terms and Renewal Rights . . . . . . . 75
Renewal Conditions . . . . . . . . . . . . . . . . . . . . 76
CHAPTER 18
International Franchising . . . . . . . . . . . . . . . . . 79
The Globalization of Franchising . . . . . . . . . . 79
Keys to Foreign-Based Franchises . . . . . . . . . . 80
CHAPTER 19
Negotiating Franchise Agreements . . . . . . . . . . 83
Negotiating a Franchise Agreement . . . . . . . . 83
Why Is the Franchise Agreement So
One-Sided? . . . . . . . . . . . . . . . . . . . . . . . . . . 83
Understanding the Seller's Position . . . . . . . . 84
Take It or Leave It? . . . . . . . . . . . . . . . . . . . . . 84
Negotiating Rules . . . . . . . . . . . . . . . . . . . . . . 85
Franchisors' Inflexible Positions . . . . . . . . . . . 85
Franchisors' Flexible Positions . . . . . . . . . . . . 86
CHAPTER 20
Working with Lawyers and Accountants . . . . . 89
Using Legal Services . . . . . . . . . . . . . . . . . . . . 89
Do You Need a Specialist? . . . . . . . . . . . . . . . . 90
Using Accounting Services . . . . . . . . . . . . . . . 90
What to Ask Your Legal and
Accounting Advisors . . . . . . . . . . . . . . . . . . 91
CHAPTER 21
Questions for Franchisees . . . . . . . . . . . . . . . . 93
The Key to Your Research . . . . . . . . . . . . . . . . 93
Franchise Questions . . . . . . . . . . . . . . . . . . . . 94
CHAPTER 22
Skill Sets of the Successful Franchisee . . . . . . . 95
The Art of the Sale . . . . . . . . . . . . . . . . . . . . . 95
Counter Magic . . . . . . . . . . . . . . . . . . . . . . . . 96
Your Profits Are in the Details . . . . . . . . . . . . 96
Become a Bean Counter . . . . . . . . . . . . . . . . . 96
Be a Skilled Negotiator . . . . . . . . . . . . . . . . . . 97
People Management . . . . . . . . . . . . . . . . . . . . 97
Build an Organization . . . . . . . . . . . . . . . . . . . 97
Be an A+ Franchisee . . . . . . . . . . . . . . . . . . . . 97
Collecting Money . . . . . . . . . . . . . . . . . . . . . . 97
CHAPTER 23
Make It Happen . . . . . . . . . . . . . . . . . . . . . . . . 101
TABLE OF CONTENTS
v
SECTION TWO
Ultimate Franchise Directory
Understanding the Directory . . . . . . . . . . . . . . 105
Automotive. . . . . . . . . . . . . . . . . . . . . . . . . . . . 
107
Appearance Services . . . . . . . . . . . . . . . . . . . 107
Rentals & Sales . . . . . . . . . . . . . . . . . . . . . . . . 
113
Repair Services . . . . . . . . . . . . . . . . . . . . . . . . 
117
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 133
Other Automotive Franchises . . . . . . . . . . . . 135
Business Services . . . . . . . . . . . . . . . . . . . . . . . 
137
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . 
137
Business Brokerages . . . . . . . . . . . . . . . . . . . . 146
Consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . 
147
Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
155
Signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. . 156
Staffing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 159
Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
168
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 170
Other Business-Service Franchises . . . . . . . . 176
Children's Businesses. . . . . . . . . . . . . . . . . . . . 177
Child Care . . . . . . . . . . . . . . . . . . . . . . . . . . . 
177
Fitness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 183
ID Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . 
187
Learning Programs . . . . . . . . . . . . . . . . . . . . 188
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 197
Other Children's Franchises . . . . . . . . . . . . . 201
Financial Services . . . . . . . . . . . . . . . . . . . . . . 203
Business Services . . . . . . . . . . . . . . . . . . . . . . 203
Check Cashing . . . . . . . . . . . . . . . . . . . . . . . . 206
Tax Services . . . . . . . . . . . . . . . . . . . . . . . . . . 
209
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 212
Other Financial-Service Franchises . . . . . . . . 216
Food/Full Service . . . . . . . . . . . . . . . . . . . . . . . 
217
Barbecue Restaurants . . . . . . . . . . . . . . . . . . 217
Family-Style Restaurants . . . . . . . . . . . . . . . . 220
Italian Restaurants . . . . . . . . . . . . . . . . . . . . . 223
Steakhouses . . . . . . . . . . . . . . . . . . . . . . . . . . 
227
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 228
Other Full-Service Restaurant Franchises . . . 238
Food/Quick Service . . . . . . . . . . . . . . . . . . . . . 239
Asian. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 239
Bakery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
242
Chicken . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
254
Coffee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 260
Fish & Chips . . . . . . . . . . . . . . . . . . . . . . . . . 268
Hamburgers . . . . . . . . . . . . . . . . . . . . . . . . . . 269
Hot Dogs . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
275
Ice Cream, Shaved Ice, Frozen Custard . . . . . 277
Italian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. . 287
Juice Bars . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
288
Mexican . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
292
Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. . 298
Pretzels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 316
Sandwiches. . . . . . . . . . . . . . . . . . . . . . . . . . . 
320
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 339
Other Quick-Service Franchises . . . . . . . . . . 347
Food/Retail Sales . . . . . . . . . . . . . . . . . . . . . . . 
349
Candy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 349
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 355
Other Retail Food Franchises . . . . . . . . . . . . 361
Health Businesses . . . . . . . . . . . . . . . . . . . . . . 363
Nutritional Products . . . . . . . . . . . . . . . . . . . 363
Optical Stores. . . . . . . . . . . . . . . . . . . . . . . . . 
366
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 367
Other Health Franchises . . . . . . . . . . . . . . . . 371
Home Improvement . . . . . . . . . . . . . . . . . . . . 373
Building/Remodeling. . . . . . . . . . . . . . . . . . . 373
Closet Remodeling. . . . . . . . . . . . . . . . . . . . . 384
Decorating Products . . . . . . . . . . . . . . . . . . . 385
Decorating Services . . . . . . . . . . . . . . . . . . . . 391
Furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
393
Handyman Services . . . . . . . . . . . . . . . . . . . . 396
Surface Refinishing . . . . . . . . . . . . . . . . . . . . 400
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 402
Other Home-Improvement Franchises . . . . . 407
Hotels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 409
Other Hotel Franchises . . . . . . . . . . . . . . . . . 424
Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . 
425
Carpet Cleaning . . . . . . . . . . . . . . . . . . . . . . . 425
Cleaning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
430
Home Repairs . . . . . . . . . . . . . . . . . . . . . . . . 446
Lawn Care . . . . . . . . . . . . . . . . . . . . . . . . . . . 
451
Pest Control . . . . . . . . . . . . . . . . . . . . . . . . . . 
456
Plumbing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
459
Restoration. . . . . . . . . . . . . . . . . . . . . . . . . . . 
461
Vinyl Repair . . . . . . . . . . . . . . . . . . . . . . . . . . 
465
Window Cleaning . . . . . . . . . . . . . . . . . . . . . 467
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 470
Other Maintenance Franchises . . . . . . . . . . . 475
Personal Care . . . . . . . . . . . . . . . . . . . . . . . . . 
477
Cosmetics. . . . . . . . . . . . . . . . . . . . . . . . . . . . 
477
Hair Salons. . . . . . . . . . . . . . . . . . . . . . . . . . . 
480
Seniors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 486
Tanning Salons. . . . . . . . . . . . . . . . . . . . . . . . 491
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 495
Other Personal-Care Franchises . . . . . . . . . . 497
Pets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. . 499
Other Pet Franchises . . . . . . . . . . . . . . . . . . . 505
Recreation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
507
Athletic Equipment . . . . . . . . . . . . . . . . . . . . 507
Fitness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 509
Golf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 514
Sports Programs . . . . . . . . . . . . . . . . . . . . . . 517
Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 520
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 523
Other Recreation Franchises . . . . . . . . . . . . . 526
Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. . 527
Apparel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
527
Convenience Stores . . . . . . . . . . . . . . . . . . . . 528
Flowers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 530
Framing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
531
Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. . 533
Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
535
Newsstands. . . . . . . . . . . . . . . . . . . . . . . . . . . 
538
Pharmacies. . . . . . . . . . . . . . . . . . . . . . . . . . . 
539
Wireless . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
540
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 542
Other Retail Franchises . . . . . . . . . . . . . . . . . 550
Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 551
Dating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
551
Delivery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
553
Dry Cleaning & Laundry. . . . . . . . . . . . . . . . 554
Embroidery & Personalization . . . . . . . . . . . 558
Home Inspections . . . . . . . . . . . . . . . . . . . . . 559
Moving . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
564
Photo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. 565
Postal Centers . . . . . . . . . . . . . . . . . . . . . . . . 567
Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
572
Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . 
578
Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
586
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 588
Other Service Franchises . . . . . . . . . . . . . . . . 596
Tech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. . 597
Internet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
597
Printer Supplies & Services . . . . . . . . . . . . . . 599
Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
600
Miscellaneous. . . . . . . . . . . . . . . . . . . . . . . . . 602
Other Tech Franchises . . . . . . . . . . . . . . . . . . 608
TOP 10 LISTS
Top 10 Franchises for 2004 . . . . . . . . . . . . . . . 609
Top 10 Homebased Franchises for 2004 . . . . . 610
Top 10 New Franchises for 2004 . . . . . . . . . . . 611
Top 10 Low-Cost Franchises for 2004 . . . . . . . 612
APPENDIX A
State Franchise Relationship Laws . . . . . . . . . 613
APPENDIX B
State Franchise Authorities . . . . . . . . . . . . . . . 615
APPENDIX C
Other Information Sources . . . . . . . . . . . . . . . 617
APPENDIX D
State Franchise Laws . . . . . . . . . . . . . . . . . . . . 619
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
621
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
. . 623
Listings Index . . . . . . . . . . . . . . . . . . . . . . . . . . 
629
 
 HERE ARE MANY BOOKS THAT TELL YOU about franchising, but this 
is the only one to incorporate Entrepreneur magazine's acclaimed 
Franchise 500r, 
making Entrepreneur Magazine's Ultimate 
Book of Franchises the most comprehensive 
book about buying a franchise available any
where. 
It takes a talented, dedicated group of people to create a work 
of this magnitude, so we are grateful to all who have contributed. 
Thanks to Chuck Fuller, Entrepreneur.com's vice president of 
business development, for his support; to Entrepreneur magazine's 
creative director Mark Kozak for his expert guidance, and to Marla 
Markman, Entrepreneur's managing editor, for her insight and 
advice. We appreciate the efforts of Entrepreneur's listing 
assistant Tracy Stapp and the talent of independent book designer 
Karen Billipp, who created a book that's so chock-full of 
information yet so easy to use. 
There are three Entrepreneur magazine staffers who went well 
above and beyond their job duties to make this book possible. So 
for all their help and hard work, a special thank you to senior 
designer Matt Samarin and projects editor Maggie Iskander. There 
aren't enough words to properly thank articles editor Janean Chun, 
who helped conceive this book's format and edited it with her 
usual flair. 
Every aspiring or current business owner needs a good accountant, 
someone he or she can trust without hesitation. And we have one. 
Many thanks to CPA David R. Juedes, who, as the former CFO of a 
franchise company, is especially qualified to review and rate the 
financials of the franchises in the listing section. 
Many years ago, when Entrepreneur's Franchise 500r was still 
young, we were lucky enough to meet Andrew A. Caffey, who, at the 
time, was an attorney for the International Franchise Association. 
Today, from his law practice in Washington, DC, Andy is a frequent 
contributor to Entrepreneur, using his years of experience as a 
franchise and business opportunity attorney to demystify the 
franchise buying process. The first section of the Ultimate Book 
of Franchises is adapted from Andy's book, Franchise & Business 
Oppor-tunities.Without Andy's contribution, this book would not be 
worthy of the word "ultimate." 
Maria Anton-Conley Rieva Lesonsky 
 
 
Introduction 
 F YOU ARE LIKE MOST AMERICANS, CHANCES are you and/or some 
member of your family spend time-and money-in a franchise nearly 
every week. Doubt it? Well, do you ever get gas? Stay in a hotel 
or motel? Get a cup of coffee at a place other than Starbucks? 
Pick up a fast meal at the drive-thru? Go to a staffing service in 
search of a job? Have your house (or office) cleaned? Grab a 
sandwich or ice cream cone on the run? Think about buying or 
selling a house? Well, you get my point-franchising is a central 
part of our everyday lives. In fact, as an industry it generates 
more than $200 billion in annual revenue. 
Since you purchased the Ultimate Book of Franchises,you must want 
to be part of it. Or you've at least considered buying a 
franchise. That's a good start, but to be a successful franchisee, 
you need to do more than just think about it-you need to actually 
get started. I can guess what you're thinking: "There are so many 
franchises to choose from, where do I even begin?" The obvious 
answer: right here. You can't start a business without doing your 
homework. Consider this book your cheat sheet-we've done a lot of 
the work for you. 
First, a word about franchising. A type of business opportunity, 
franchises are essentially business packages that enable you to, 
as the franchisors say, be in business for yourself, but not by 
yourself. All franchises are offered with the same premise: "We 
(the franchisor) have already developed a successful business 
program. For your investment, we will provide you with all the 
tools you need to own and operate a successful business." All 
business start-ups entail some risk. But franchises generally are 
less risky to start: After all, you are buying a proven system. 
That's not to say there is no risk in franchising; obviously, 
there is. But you can mitigate that risk by knowing what to expect 
from franchisors, by understanding the rules and regulations that 
govern franchising and by getting the inside scoop on the hundreds 
of franchise opportunities available. And that's where we come in. 
We are the folks who publish Entrepreneur magazine, and for more 
than 26 years we've been telling people how to start and grow 
their own businesses. For 25 years, we've produced Entrepreneur's 
Franchise 500r, the most authoritative and comprehensive ranking of 
franchise opportunities in the world. And we've taken the many 
months of research that go into the Franchise 500 and applied it 
to this book. 
Ultimate Book of Franchises is divided into two sections. In the 
first section, "How To Buy a Franchise," Andrew A. Caffey, a 
franchise attorney, internationally recognized specialist in 
franchise and business opportunity law and former general counsel 
of the International Franchise Association, provides you with an 
overall look at the world of franchising. Here you'll find 
information on everything from researching a franchise on the 
Internet to negotiating your franchise agreements. 
An in-depth statistical overview of hundreds of franchises makes 
up the rest of the book. Organized by Maria Anton-Conley, Maggie 
Iskander and Tracy Stapp, here you'll find the 411 on 
opportunities ranging from the tried and true, like McDonald's, 
Subway and Jiffy Lube, to newer franchises, like Mathnasium 
Learning Centers and Mama Fu's Noodle House. 
While it's likely there is an opportunity just right for you, not 
all opportunities are suited for everyone. And chances are, you're 
going to invest a lot of your savings into your venture, so you 
need to invest wisely. As Chinese philosopher Laotzu said, "The 
journey of a thousand miles must begin with a single step." So 
turn the page, and put your best foot forward. 
 

Library of Congress Subject Headings for this publication:

Franchises (Retail trade).