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Table of Contents Preface Acknowledgments Part I Hidden Opportunities to Innovate and Grow Chapter 1 Looking from the Outside-In Chapter 2 Capturing the Ecosystem of Demand Part II Demand-first Innovation and Growth (DIG) Model Chapter 3 Creating the Demand Landscape Frito-Lay Chapter 4 Expanding the Opportunity Space Allianz Chapter 5 Structuring the Opportunity Space GE Healthcare Chapter 6 Formulating a Strategic Blueprint for Action State Street, Axe Part III Strategies for Realizing Customer Advantage Chapter 7 Creating Customer Advantage Chapter 8 Connecting with and Engaging Customers Chapter 9 Internalizing the Innovation and Growth Agenda Notes Index About the Author
Library of Congress Subject Headings for this publication:
New products.
Consumers' preferences.
Consumers -- Research.