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Contents Figures Acknowledgments Foreword About the Web Page Introduction Chapter 1: Brand Library 2.0 A (Brief) Definition Traditional vs. Newer Services Chapter 2: The Essential Ingredients Constant and Purposeful Change User Participation Reaching Your Current and Potential Users Chapter 3: Finding the Road to Library 2.0 Where We Are Now Knowing Your Users The Library¿s Mission Statement Sidebar: Examples of Mission Statements Community Analysis User, Nonuser, and Staff Surveys Library Use Trends Looking Outward Working with Your Competition Getting to Library 2.0 Chapter 4: A Framework for Change Sporadic or Nonexistent Change Sidebar: An Open Letter to All Library Directors Integrating Change into an Organizational Structure Brainstorming for New and Modified Services Planning for Services and Success Evaluating Services on a Regular Basis The Three Branches of Change Model The Investigative Team The Planning Team The Review Team Chapter 5: Participatory Service and the Long Tail Participatory Service The Long Tail and Reaching New Users What Makes a Service Library 2.0? Examples of Library 2.0 Services Ann Arbor District Library¿s Main Web Page Rock the Shelves from Gwinnett County Public Library RSS Feeds from Tacoma Public Library Darien Library Blogs Chapter 6: Incorporating Technology A 2.0 World How Library 2.0 Uses Web 2.0 Blogs¿Internal Sidebar: Blog Applications Blogs¿External Wikis and Knowledge Management¿Internal Sidebar: Wiki Applications Wikis and Knowledge Management¿External Sidebar: Interview with Meredith Farkas Instant Messaging and Chat¿Internal Sidebar: Instant Messaging and Chat Applications Instant Messaging and Chat¿External Podcasting Social Networking Chapter 7: Buy-In: Getting Everyone on Board Drawing an Honest Picture Discussing Change Selling to Different Levels Governing Board Administration Staff Community Collaboration¿Getting Everyone to Work Together The Reluctant Person or Department Continuing to Promote Library 2.0 Chapter 8: Maintaining the Momentum Communication Staff and Customer Involvement How to Look for New Ideas Sidebar: The Emerging Technologies Team Keeping an Open Mind Chapter 9: Final Considerations A Library 2.0 Library Appendix A: Survey Appendix B: Referenced Web Sites Appendix C: References and Other Resources About the Authors Index
Library of Congress Subject Headings for this publication:
Library planning.
Public services (Libraries).
Libraries -- Information technology.
Libraries and the Internet.
Organizational change.