Table of contents for The Internet and American commerce / edited by William Aspray, Paul. E. Ceruzzi.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Preface
Acknowledgements
Part 1: Introduction
1.	Introduction (William Aspray and Paul Ceruzzi)
2.	The Internet Before Commercialization (Paul Ceruzzi) 
Part 2: Internet Technologies Seeking a Business Model
3.	Innovation and the Evolution of Market Structure for Internet Access in 
the United States (Shane Greenstein) 
4.	Protocols for Profit: Web and Email Technologies as Product and Platform 
(Thomas Haigh) 
5.	The Web¿s Missing Links: Search Engines and Portals (Thomas Haigh)
6. The Rise, Fall, and Resurrection of Utility Computing and Software as a 
Service
 (Martin Campbell-Kelly and Daniel Garcia-Swartz)
Part 3: Commerce in the Internet World
 7. Discovering a Role Online: Brick and Mortar Retailers and the Internet 
(Ward 
 	Hanson) 
	
8.	Small Ideas, Big Ideas, Bad Ideas, Good Ideas: ¿Get Big Fast¿ and Dot-
Com Venture Creation (David Kirsch and Brent Goldfarb) 
Part 4: Industry Transformation and Selective Adoption
9.	Internet Challenges for Media Businesses (Christine Ogan and Randy 
Beam)
10.	 Internet Challenges for Non-Media Industries and Firms: Travel 
Agencies, Realtors, Mortgage Brokers, and Personal Computer 
Manufacturers (Jeff Yost)
11.	Reluctant and Selective Users of the Internet (Nathan Ensmenger)
Part 5: New Technology ¿ Old and New Business Uses
12.	New Wine in Old and New Bottles: Patterns and Effects of the Internet on 
Companies (James Cortada) 
13.	Communities and Specialized Information Businesses (Atsushi Akera) 
Part 6: Newly Created or Amplified Problems
14.	File Sharing and the Music Industry (William Aspray)
15.	Eros Unbound: Pornography and the Internet (Blaise Cronin) 
Part 7: Lessons Learned, Future Opportunities
16.	Market and Agoras: Community Building by Internet (Wolfgang Coy)
17.	Conclusions (Paul Ceruzzi and William Aspray)
List of Contributors 
Index

Library of Congress Subject Headings for this publication:

Internet -- United States -- Economic aspects.
Electronic commerce -- United States.
Internet industry -- United States.
Internet -- United States -- Social aspects.
Information technology -- United States -- Economic aspects.