Table of contents for What's your story? : unlocking the primal power to move markets, audiences, people brands, and your companies / Ryan Mathews, Watts Wacker.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Introduction
Chapter One: The Story of Stories
Chapter Two: Truth Stories Versus True Stories
Chapter Three: The Ten Functions of Storytelling
Chapter Four: The Abolition of Context
Chapter Five: Who Owns Your Brand
CHAPTER SIX: FIVE CRITICAL STORY THEMES
Chapter Seven: Five Stages of Business Evolution
Chapter Eight: Applied Storytelling 101: Industries
Chapter Nine: Applied Storytelling 101: The Corporation
Chapter Ten ? Applied Storytelling 101: The Brand
Chapter Eleven: Applied Storytelling 101: The Individual
Chapter Twelve: The Storyteller?s Toolbox
Epilogue: A New Myth for a New Century

Library of Congress Subject Headings for this publication:

Marketing.
Storytelling -- Economic aspects.
Corporate culture.