Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Introduction Chapter One: The Story of Stories Chapter Two: Truth Stories Versus True Stories Chapter Three: The Ten Functions of Storytelling Chapter Four: The Abolition of Context Chapter Five: Who Owns Your Brand CHAPTER SIX: FIVE CRITICAL STORY THEMES Chapter Seven: Five Stages of Business Evolution Chapter Eight: Applied Storytelling 101: Industries Chapter Nine: Applied Storytelling 101: The Corporation Chapter Ten ? Applied Storytelling 101: The Brand Chapter Eleven: Applied Storytelling 101: The Individual Chapter Twelve: The Storyteller?s Toolbox Epilogue: A New Myth for a New Century
Library of Congress Subject Headings for this publication:
Storytelling -- Economic aspects.