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Content Preface Acknowledgements Section I Measurement: The Solution Exists Chapter 1 The Intangibles and the Challenge Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico & Emily How an Ancient Greek Measured the Size of the Earth Estimating: Be like Fermi Experiments: Not just for adults Notes on What to Learn from Eratosthenes, Enrico and Emily Chapter 3 The Illusion of Intangibles: Why Immeasurables Aren?t The Concept of Measurement The Object of Measurement The Methods of Measurement Economic Objections to Measurement The Broader Objection to the Usefulness of ?Statistics? Ethical Objections to Measurement Toward A Universal Approach to Measurement Section II Before You Measure Chapter 4 Clarifying the Measurement Problem Getting the Language Right: What Uncertainty and Risk Really Mean Examples of Clarification: Lessons for Business from, of all places, Government? Chapter 5 Calibrated Estimates: How Much Do You Know Now? Calibration Exercise Further Improvements on Calibration Conceptual Obstacles to Calibration The Effects of Calibration Chapter 6 Measuring Risk: Introduction to the Monte Carlo An Example for Monte Carlo and Risk Tools and other Resources for Monte Carlo Simulations The Risk Paradox Chapter 7 Measuring the Value of Information The Chance of Being Wrong and The Cost of Being Wrong: Expected Opportunity Loss The Value of Information for Ranges The Imperfect World: The Value of Partial Uncertainty Reduction The Epiphany Equation: The Value of a Measurement Changes Everything Summarizing Uncertainty, Risk and Information Value: The first measurements Section III Measurement Methods Chapter 8 The Transition: From What Measure to How to Measure Tools of Observation: Introduction to the Instrument of Measurement Decomposition Secondary Research: Assuming You Weren?t the First to Measure It The Basic Methods of Observation: If One Doesn?t Work, Try the Next Measure Just Enough Consider the Error Choose and Design the Instrument Chapter 9 Sampling Reality: How Observing Some Things Tells Us about All Things Building an Intuition for Random Sampling: The Jelly Bean Example A Little About Little Samples: A Beer Brewers Approach The Easiest Sample Statistics Ever A Sample of Sampling Methods Measure to the Threshold Experiment Seeing Relationships in the Data: An Introduction to Regression Modeling Chapter 10 Bayes: Adding to What You Know Now Simple Bayesian Using Your Natural Bayesian Instinct Heterogeneous Benchmarking: A ?Brand Damage? Application Getting a Bit More Technical: Bayesian Inversion for Ranges Section IV Beyond the Basics Chapter 11 Preference & Attitudes - The Softer Side of Measurement Observing Opinions, Values, and the Pursuit of Happiness: The Basics A Willingness to Pay: Measuring Value via Trade Offs Putting it all on the Line: Quantifying Risk Tolerance Quantifying Subjective Tradeoffs: Dealing with Multiple Conflicting Preferences? Keeping the Big Picture in Mind: Profit Maximization vs. Subjective Tradeoffs Chapter 12 The Ultimate Measurement Instrument - Human Judges Homo Absurdus: The Weird Reasons Behind Our Decisions Getting Organized: A Performance Evaluation Example Surprisingly Simple Linear Models How to Standardize Any Evaluation: Rasch Models Removing Human Inconsistency: The Lens Model Panacea or Placebo?: Questionable Methods of Measurement Comparing the Methods Chapter 13 New Measurement Instruments for Management The 21st Century Tracker: Keeping Tabs with Technology
Library of Congress Subject Headings for this publication:
Intangible property -- Valuation.