Table of contents for Brand Bollywood : a new global entertainment order / Derek Bose.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Acknowledgements
Introduction
1
First Day First Show 
Perishable Commodity * Delivery Platforms * Integrated Solutions 
2
One Size Fits All 
Vanishing Formulas * Market Research * Missing Links
3
Distribution Is God
Growth Drivers * Distributors¿ Dilemma * Video Boom 
4
Riding the Air Waves
Tuning In * Niche Channels * Digital Migration 
5
Battle of the Screens
Personal Computers * Animation and Gaming * Mobile Telephony
 
6
Let the Music Play On
Signposts * Partnering Progress * Music Theft
7
Crime and Punishment
Government Intervention * Borderless Crime * Content Regulation
8
Rise of Consuming Classes
Consumption Patterns * Technology Effects * Big Picture
9
Reviving Lost Mojo
Shifting Paradigms * Regulatory Intervention * Last Mile Environment
10
Back to the Future
Portfolio Management * Global Powerhouse * Road Map Ahead
Index
About the Author
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Library of Congress Subject Headings for this publication:

Motion pictures -- India.
Performing arts -- India.