Table of contents for Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Introduction
Chapter 1: Filters, Fanatics, Facilitators, and Firecrackers
Chapter 2: The 1 Percenters
Chapter 3: The Democratization of Everything
Chapter 4: Everyone Is a Publisher; Everyone Is a Broadcaster
Chapter 5: Hobbies and Altruism
Chapter 6: The Power of One
 
Chapter 7: How to Democratize Your Business
Conclusion
Acknowledgments
Endnotes
Bibliography
Index

Library of Congress Subject Headings for this publication:

Customer relations.
Social media.
Social media -- Economic aspects.
Internet -- Social aspects.
Interactive marketing.