Table of contents for Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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 Contents
Acknowledgments
1. Defining Crisis Communication
Defining Crisis Communication
A Working Definition
Crisis and Risk
Types of Crises
Consistent Communication Demands of Crisis Situations
The Significance of Crisis in a Global Environment
Summary
References
2. Lessons on Managing Crisis Uncertainty
Defining Uncertainty
Unexpected Crises and Uncertainty
Non-Routine Crisis Events and Uncertainty
Threat Perception and Uncertainty
Short Response Time and Uncertainty
The Impact of Crisis Induced Uncertainty on Stakeholders
Managing Communication Ambiguity Ethically During Crisis
Consistent Questions of Ambiguity
Training, Simulations, and Uncertainty
Belief Structures and Uncertainty
Summary
Lessons on Uncertainty and Crisis Communication
References
3. Lessons on Effective Crisis Communication
Determining Your Goals
Partnering with Crisis Audiences
Understanding the Diversity of Your Audiences
Primary and Secondary Stakeholders Defined
A Word on Partnerships and Listening
What Information Do Stakeholders Need Following a Crisis?
Is Certain Communication Always the Best Approach?
Be Careful of Over-Reassuring Your Stakeholders
Tell Your Stakeholders How to Protect Themselves
The Power of Positive Thinking
Summary
Lessons on Communicating Effectively in Crisis Situations
References
4. Lessons on Effective Crisis Leadership
The Importance of Effective Leadership
Why Visibility Following a Crisis is Important
Developing Networks of Support
Being Available, Open, and Honest
The Impact of Leadership on Renewal Following a Crisis
Ineffective Leadership During a Crisis
What Makes a Leader?
Leadership Virtues
Managing Uncertainty, Responding, Resolving, and Learning from Crisis
Summary
Lessons on Effective Crisis Leadership
References
5. Examples of Success and Failure During Industrial Accidents
Lessons on Uncertainty: Exxon and the Valdez Oil Tanker Grounding
Exxon?s Response to an Uncertain Crisis
Understanding the Science of the Valdez Oil Spill: The Quest for $100 Million
You Make the Call
Lessons on Uncertainty and Crisis Communication (You Make the Call)
Summary
Lessons on Effective Crisis Communication: A Plant Fire at Malden Mills
Courageous Communication in the Wake of a Disaster
You Make the Call
Lessons on Communicating Effectively in Crisis Situations (You Make the Call)
Summary
Lessons on Leadership: A Fire at Cole Hardwoods
Leading Instinctively After a Disaster
You Make the Call
Lessons on Effective Crisis Leadership (You Make the Call)
Summary
References
6. Examples of Success and Failure During Outbreaks of Foodborne Illness
Lessons on Uncertainty: Jack in the Box?s E. Coli 0157: H7 Crisis
Jack in the Box?s Response to an Uncertain Crisis
You Make the Call
Lessons on Uncertainty and Crisis Communication
Summary
Lessons on Effective Crisis Communication: A Deadly Hepatitis A Outbreak at a Chi-Chi?s Restaurant
Chi-Chi?s Crisis Response
You Make the Call
Lessons on Communicating Effectively in Crisis Situations
Summary
The Largest Food borne Illness Outbreak in History: Schwan?s Sales Enterprises
Schwan?s Crisis Response
You Make the Call
Lessons on Effective Crisis Leadership (You Make the Call)
Summary
References
7. Examples of Success and Failure in Response to Terrorism
Crisis Uncertainty: The Case of 9/11
You Make the Call
Managing Uncertainty During Terrorism: Lessons on Uncertainty and Crisis Communication
Summary
The Oklahoma City Bombing
You Make the Call
Communicating Effectively And Ineffectively During Terrorism: Lessons on Communicating Effectively in Crisis Situations
Summary
Effective Crisis Leadership at the CDC
You Make the Call
Leadership Successes And Failures In Public Health: Lessons of the Role of Leaders in Crisis Situations
Summary
References
8. Examples of Success and Failure During Natural Disasters
1997 Red River Valley Floods
Communicating to the Public about Crest Levels
You Make the Call
Lessons on Uncertainty and Crisis Communication (You Make the Call)
Summary
Tsunami Relief and the Red Cross
The Red Cross Donations Following the Tsunami Crisis
Communication Following the Tsunami
You Make the Call
Lessons on Communicating Effectively in Crisis Situations
Summary
2003 San Diego County, California, Fires
Communicating During the Uncertainty of the California Wildfires
Lessons on Dealing with Crisis
You Make the Call
Lessons on Effective Crisis Leadership (You Make the Call)
Summary
References
9. Learning Through Failure
Failing to Learn from Failure
Learning Through Failure
Vicarious Learning
Organizational Memory
Unlearning
Summary
References
10. Risk Communication
Distinguishing Between Risk and Crisis
Identifying Risk
Analyzing Multiple Audiences
Responsible Risk Communication
Summary
References
11. Responding to the Ethical Demands of Crisis
Ethics
Values
Values and Crisis
Responsibility and Accountability
Access to Information
Humanism and Care
The Role of Values in a Crisis Response
Conclusion
References
12. Crisis as Inspiring Renewal to a New Normal
Understanding Renewal: Examples and Consequences of a Different Approach to Crisis Communication
Examples of Renewal Following Crisis
How to Create Opportunities For Renewal Following a Crisis
Opportunities For Inspiring Renewal to a New Normal
Turner?s Six Stages of Failure of Foresight
Failing to View the Opportunities in Crisis
NASA: The Tale of an Organization Struggling with Renewal and the New Normal
Challenges to Renewal
Conclusion
References
Index
About the Authors

Library of Congress Subject Headings for this publication:

Crisis management.
Emergency management.
Communication in management.
Communication in organizations.