Table of contents for Author 101 : bestselling book publicity / Rick Frishman and Robyn Freedman Spizman.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Table of Contents
[NL]Chapter 1. The Publicity Party 				
[NL]Chapter 2. Authors¿It Starts With You 			
[NL]Chapter 3. What¿s Your Silver Bullet? 			
[NL]Chapter 4. Your Book Publicity Tool Kit			
[NL]Chapter 5. Slicing and Dicing				
[NL]Chapter 6. Build Bridges to the Media			
[NL]Chapter 7. How to Get Bookings and Coverage		
[NL]Chapter 8. Interviewing					
[NL]Chapter 9. Media Training					
[NL]Chapter 10. Web Sites and Blogs					
[NL]Chapter 11. Email Blasts					
[NL]Chapter 12. Special Areas					
[NL]Chapter 13. Timelines					
[NL]Chapter 14. How to Hire the Best Publicists		
[NL]Chapter 15. Summing Up

Library of Congress Subject Headings for this publication:

Books -- Marketing -- Handbooks, manuals, etc.
Book industries and trade -- Handbooks, manuals, etc.
Authors and publishers -- Handbooks, manuals, etc.
Publishers and publishing -- Handbooks, manuals, etc.