Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Introduction [NL]Chapter 1. The Publicity Party [NL]Chapter 2. Authors¿It Starts With You [NL]Chapter 3. What¿s Your Silver Bullet? [NL]Chapter 4. Your Book Publicity Tool Kit [NL]Chapter 5. Slicing and Dicing [NL]Chapter 6. Build Bridges to the Media [NL]Chapter 7. How to Get Bookings and Coverage [NL]Chapter 8. Interviewing [NL]Chapter 9. Media Training [NL]Chapter 10. Web Sites and Blogs [NL]Chapter 11. Email Blasts [NL]Chapter 12. Special Areas [NL]Chapter 13. Timelines [NL]Chapter 14. How to Hire the Best Publicists [NL]Chapter 15. Summing Up
Library of Congress Subject Headings for this publication:
Books -- Marketing -- Handbooks, manuals, etc.
Book industries and trade -- Handbooks, manuals, etc.
Authors and publishers -- Handbooks, manuals, etc.
Publishers and publishing -- Handbooks, manuals, etc.