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Contents Why Listen to Us? 1. How Frank Hit a Home Run: What Innovation Is and Is Not 2. Innovate or Die: The Exponential Economy Discipline 1: Work on Important Needs, Not What is Just Interesting 3. The RFID Tag: Make a Difference by Working on Important Customer and Market Needs 4. Avoiding the $10 Billion Black Hole: Why Creating Customer Value is Your Only Job Discipline 2: Value Creation 5. How Liz Got Her Big Job: It's as Simple as NABC 6. The Day the BBC Walked In: How You Can Use "Watering Holes" for Tracking Ideas from Concept to Execution 7. The Origins of Linux and the Law of Exponential Interconnection 8. How We Reinvented TV: The Elevator Pitch for HDTV 9. From the Ski Slope to the Firehouse: Developing Your Innovation Plan Discipline 3: Innovation Champions 10. The Mayor of Kellyville: How Champions Make Innovation Happen Discipline 4: Innovation Teams 11. Douglas Engelbart and the Birth of the Personal Computer: The Genius of Teams 12. How We Won An Emmy: Forming the Innovation Team 13. Jim Torpedoes a Splendid Idea: Overcoming Blockages to Innovation 14. Saving Larry's Life: Innovating to Meet Higher Needs Discipline 5: Organizational Alignment 15. Even if Your Boss is Clueless: All Innovation is Local 16. Total Value Management: Continuous Innovation in Your Enterprise 17. Innovation: The Foundation of National Competitiveness Appendix: Value Factor Analysis Glossary Footnotes Acknowledgements
Library of Congress Subject Headings for this publication:
Technological innovations -- Management -- Case studies.
Organizational effectiveness -- Case studies.
Creative ability in business -- Case studies.
Industrial management -- Case studies.
New products -- Case studies.