Table of contents for Innovation : how your business can get it, use it, and drive it / Curtis R. Carlson and William W. Wilmot.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Why Listen to Us?
1. How Frank Hit a Home Run: What Innovation Is and Is Not
2. Innovate or Die: The Exponential Economy 
Discipline 1: Work on Important Needs, Not What is Just Interesting
3. The RFID Tag: Make a Difference by Working on Important Customer and Market Needs 
4. Avoiding the $10 Billion Black Hole: Why Creating Customer Value is Your Only Job
Discipline 2: Value Creation
5. How Liz Got Her Big Job: It's as Simple as NABC 
6. The Day the BBC Walked In: How You Can Use "Watering Holes" for Tracking Ideas from Concept to Execution 
7. The Origins of Linux and the Law of Exponential Interconnection
8. How We Reinvented TV: The Elevator Pitch for HDTV
9. From the Ski Slope to the Firehouse: Developing Your Innovation Plan 
Discipline 3: Innovation Champions
10. The Mayor of Kellyville: How Champions Make Innovation Happen
Discipline 4: Innovation Teams
11. Douglas Engelbart and the Birth of the Personal Computer: The Genius of Teams 
12. How We Won An Emmy: Forming the Innovation Team
13. Jim Torpedoes a Splendid Idea: Overcoming Blockages to Innovation 
14. Saving Larry's Life: Innovating to Meet Higher Needs 
Discipline 5: Organizational Alignment
15. Even if Your Boss is Clueless: All Innovation is Local
16. Total Value Management: Continuous Innovation in Your Enterprise
17. Innovation: The Foundation of National Competitiveness
Appendix: Value Factor Analysis

Library of Congress Subject Headings for this publication:

Technological innovations -- Management -- Case studies.
Organizational effectiveness -- Case studies.
Creative ability in business -- Case studies.
Industrial management -- Case studies.
New products -- Case studies.