Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents Preface Surviving The Squeeze Chapter 1 The Rise of Retailers and Shoppers The biggest squeeze of them all is only going to become bigger and shoppers are along for the ride Chapter 2 More Squeezes The Science of Sale(s), Private Labels and Media At this point in the book Dinner Conversation Topics Here is something that can you help you get people talking Chapter 3 Retailization How we arrived at this strange place with this even stranger word in our hands Chapter 4 The Blood Pack Introducing the Retailization process Chapter 5 Step 1 ¿ The Arena Dealing with where we create our sale(s) Chapter 6 Step 2 ¿ Competitive Context Who are we stealing sale(s) from? Chapter 7 Step 3 ¿ The Shopper Who is driving our sale(s)? Chapter 8 Step 4 - Product Concepting What is creating our sale(s)? Chapter 9 Step 5 - Retail Impacting Dealing with how we create our sale(s) Chapter 10 Step 6 - Creating Communication How do we make communication work for our sale(s)? Chapter 11 Step 7 - Organizational Enhancing Empowering your organization to think sale(s) Chapter 12 Let¿s Retailize From Reengineering to Retailization The End Retailization on a Page We know! We¿re busy too
Library of Congress Subject Headings for this publication:
Retail trade.
Brand name products.