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Table of Contents Acknowledgments Foreword: Better Skills through Better Research Steven Heller Introduction: The Rise of Research in Graphic Design Audrey Bennett Section I: Visionary Perspectives Chapter 1: Graphic Design: Fine Art or Social Science? Jorge Frascara Chapter 2: Shaping Belief: The Role of Audience in Visual Communication Ann C. Tyler Chapter 3: From Formalism to Social Significance in Communication Design Jodi Forlizzi and Cherie Lebbon Chapter 4: Being Serious, Being Popular: Positioning Design Research Liz C. Throop Chapter 5: Activity Theory: A Model for Design Research Judy D'Ammasso Tarbox Section II: Design Inquiry Chapter 6: Triangle, Square, Circle: A Psychological Test Ellen Lupton and J. Abbott Miller Chapter 7: Visual Design of Interactive Software for Older Adults Zoe Strickler and Patricia Neafsey Chapter 8: Sharpening One's Axe: Making a Case for a Comprehensive Approach to Research in the Graphic Design Process Paul J. Nini Chapter 9: Design Methodologies: Toward a Systematic Approach to Design Matt Cooke Chapter 10: The Utility of Design Vision and the Crisis of the Artificial Mark Roxburgh Chapter 11: Communication Research: Theory, Empirical Studies and Results Peter Storkerson Chapter 12: Audience as Co-designer: Participatory Design of HIV/AIDS Awareness and Prevention Posters in Kenya Audrey Bennett, Mukkai Krishnamoorthy, Ron Eglash, and Marie Rarieya Section III: Designing Culture Chapter 13: Graphic Design in a Multicultural World Katherine McCoy Chapter 14: Encoding Advertisements: Ideology and Meaning in Advertising Production Matthew Soar Chapter 15: Directed Storytelling: Interpreting Experience for Design Shelley Evenson Chapter 16: Dezyne Klass: Exploring Image-making through the Visual Culture of Hip Hop John Jennings Chapter 17: A Step Ahead of Praxis: The Role of Design Problem Definition in Cultural Ownership of Design Peter Martin Chapter 18: Mediating Messages: Cultural Reproduction through Advertising Seval D¿gleroglu Yavuz Chapter 19: Compartiendo Sueños/Sharing Dreams: An Interview with Toni O'Bryan Audrey Bennett Section IV: Human-Centered Design Chapter 20: Human Dignity and Human Rights: Thoughts on the Principles of Human-Centered Design Richard Buchanan Chapter 21: Impact: Inspiring Graphic Design through Human Behaviors Roshi Givechi, Ian Groulx, and Marc Woollard, IDEO Chapter 22: Personas: Practice and Theory John Pruitt and Jonathan Grudin Chapter 23: Educating Design Citizens: Passing on a Mind, Body, Spirit Practice Ann Tyler Chapter 24: In Between: Challenging the Role of Graphic Design by Situating it in a Collaborative, Interdisciplinary Class Ann McDonald Section V: Further Reading Annotated Bibliographies of the Former Graphic Design Education Association Introduction Meredith Davis Cultural Studies Bibliography Andrew Blauvelt Cognition and Emotion Bibliography Elizabeth B.-N. Sanders Design Planning Bibliography Ewan Duncan Education and Learning Theory Bibliography Meredith Davis Interdisciplinary Bibliography and List of Resources for Design Researchers Audrey Bennett About the Contributors Author and Subject Index
Library of Congress Subject Headings for this publication:
Commercial art -- Philosophy.
Commercial art -- Research.