Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Introduction 1 Sixteen Candles and Shrewd Waitresses: What People Buy Living Is Selling The Heart of Every Transaction What You Really Sell What People Value Nothing More Than Feelings 2 From Kissing in China To Graceland: Planning & Preparing "Keeping The End in Mind" The Real Role of Goal-Setting So Who Are You? What Do You Do? Jack of a Dozen Trades What Difference Do You Make? Your Fifth Question Question Six, and the Power of Stereotypes What To Look For Work the Weakness Jumping to Conclusions Using A Mentor The Key To Success Seek Tough Love Cultivating An Image People Decide, Then Think People Buy You With Their Eyes Your Package Visuals and Stereotyping Packaging Against Your Stereotype Investing In You Tricks and Shortcuts Thinking Outside Your Box Education's Overlooked Rewards Taking This Book To Santiago 3 Hogs, Apples and Writers' Underwear: Communicating How to Play The Shift Selling To The Overwhelmed Communicating's Real First Rule Simplify What Wal-Mart Tells You The Writer's Underwear The Brand Called You Inspirations For Your Brand Apple's Wisdom: Look for Metaphors Inspirations for Metaphors Don't Make Me Laugh Touting Your Credentials Don't Pitch; Weave What's "A Good Story"? The First Trick in Storytelling The Second Trick in Storytelling Work The Message The Talent of the Clarifiers Making Yourself Clear Your Last Step 4 Two Key Skills: Listening and Speaking How to Be Fascinating The Ears Have It The Easiest Way to Lose Someone Our Misunderstanding About Listening One More Step Listen To What Isn't Said Proof That Listening Works The Heart of Every Presentation The Role of Eloquence How to Keep Advancing Reaching An Audience In Your Eyes How to Give an Excellent 10 Minute Speech How to Give an Excellent 30 Minute Speech Why Speeches Must Be Short Bringing In the Back of the Room Jokes The One Joke That Works The Perils of PowerPoint Aids To Understanding? Visual Aids, Yes. Memory Aids, No Where Slides Fail Most Vividly How To Know You Gave a Terrific Presentation 5 From Robin Williams to Dr. Jekyll: Relating The Lesson In The Democrat's Folly Every Sale Is Emotional What People Crave Most From You All We Need Is Love The Importance of Importance What Do People Want? The Key Moment In Every Relationship The Race Goes to the Fast Everything You Need to Know About Integrity The Other Knowledge That Matters Most How To Lay An Egg Common Ground Adapting and Adopting Relating's Magic Words What P& G Knows: One Minute Early The Extraordinary Power of the Ordinary The Ordinary In Action Jekyll, Not Hyde: Being Predictable Know the Bulldozer Drivers Overlooking the Bulldozer Drivers The Power of Sacrifice 6 Flying Wigs, Snakes and Demons: Attitude & Beliefs Beliefs Work Do What You Love But I've Heard This Before Three Steps Forward Our Misunderstanding Life Is What You Make It? Make Yourself Uncomfortable But I Am Uncomfortable Isn't Easy the Whole Idea? Once More Choose the Dots, Not the Lines The Problem With Money (Other than Not Having Enough) Firing, Being Fired, and Other Joyous Events A Business Classic The King of Confidence The Power of Peter Confidence and Greatness Go Inside Those Who Laugh Comparing Yourself to Others Be Yourself (There's No Alternative !) 7 Sex (finally), and Other Important Stuff : Tactics & Habits The Power of The Tiny Your Greatest Debt Thank People Unforgettably Thanks The Selfish Value of Thank You How to Write An Effective Thank You What Your Cell Phone Says Do As The Chinese Do Talking On A Phone You Never Make Cold Calls Comfort and Clothing The Rule of OMT (One Memorable Thing) A Very Good, Very Dark Suit Expensive Black Lace-Up Shoes Why Impressive Briefcases Work The Principle of Fail-Safing Cleverness A Must To Avoid And Another Don't Say This Either Sex (Finally!) More Sex How to Be Believed Secrets Mistakes Do Unto Others , If Only For Selfish Reasons How to Make A Great First Impression About Criticizing Flattery Will Get You Nowhere No More Mister Tough Guy Beware the Bargain Shopper The Power of Your Price The Power of Your Price, Part Two Time How To Remember Names There's Hope Your Business Card Holiday Cards How to Write An Impressive Memo Following Up Snatching Victory From Defeat's Jaws Seek Change The Message in Moneyball 8 The $34 Million Sandwich and The Dinosaur: Successes & Delightful Failures Searching for Larry Gatlin Everyday With Morrie Arnie Barney The $34 Million Sandwich A Day With The World's Greatest Salesperson Giovanni and The Extraordinary Force of Passion
Library of Congress Subject Headings for this publication:
Communication in marketing.
Advertising agencies -- Marketing.