Table of contents for The SAGE handbook of political advertising / edited by Lynda Lee Kaid, Christina Holtz-Bacha.

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[p. v: CONTENTS]
 Contents
List of Tables
List of Figures
Acknowledgements
Part I. An International Context for Political Advertising
1. Political Advertising in International Perspective
Christina Holtz-Bacha and Lynda Lee Kaid
2. Methodologies for the Study of Political Advertising
Anne Johnston
Part II. Political Advertising in Commercial Broadcasting Systems
3. Political Advertising in the United States
Lynda Lee Kaid
Part III. Political Advertising in Public Television Systems
4. Political Advertising in the United Kingdom
Margaret Scammell and Ana Langer
5. Election Broadcasts in France
Lynda Lee Kaid and Nathalie Gagn¿re
6. Political Advertising in Spain and Portugal
Colleen Connolly-Ahern and Julio Herrero
7. From Electoral Propaganda to Political Advertising in Israel
Dan Caspi and Baruch Leshem
8. Television Advertising and Democracy in Brazil
Mauro Porto
9. Political Advertising in Chile
Markus Moke
Part IV. Dual Systems of Public and Commercial Political Advertising
10. Television Spots in Germany
Christina Holtz-Bacha
11. Election Advertising in the Nordic and the Baltic States
Tom Moring
12. Polispots in Greece: Between Partisanship and Media Logic
Athanassios Samaras and Stylianos Papathanassopoulos
13. Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad
Kees Brants
14. TV Political Advertising in Italy: When Politicians Are Afraid
Gianpietro Mazzoleni
15. Television Advertising in Mexico
Jos¿ Carlos Lozano
16. Political Advertising in Australia and New Zealand
Julianne Stewart
17. Political Advertising in Japan, South Korea, and Taiwan
Jinyoung Tak
Part V. Political Advertising Developments in Evolving Democracies
18. A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia
Sarah Oates
19. Political Communication and Advertising in Poland
Wojciech Cwalina and Andrzej Falkowski
20. Political Advertising in Hungarian Electoral Communications
Jol n Róka
21. Fifteen Years of Televised Political Advertising Developments in Bulgaria
Lilia Raycheva
22. Political Advertising in a ?New? Democracy: The Czech Republic
Jan Jirak and Otakar Soltys
23. Persuading Voters and Political Advertising in Turkey
Baki Can
24. Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia
Lars Willnat and Annette Aw
25. Deficient Democracies, Media Pluralism, and Political Advertising in West Africa
Frank Wittmann and Baba Thiam
26. Political Advertising in South Africa
Ruth Teer Thomaselli
Part VI. Comparisons and Conclusions
27. Television Advertising and Democratic Systems around the World: A Comparison of Videostyle Content and Effects
Lynda Lee Kaid and Christina Holtz-Bacha
Index
About the Authors

Library of Congress Subject Headings for this publication:

Advertising, Political -- Cross-cultural studies.
Television in politics -- Cross-cultural studies.