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[p. v: CONTENTS] Contents List of Tables List of Figures Acknowledgements Part I. An International Context for Political Advertising 1. Political Advertising in International Perspective Christina Holtz-Bacha and Lynda Lee Kaid 2. Methodologies for the Study of Political Advertising Anne Johnston Part II. Political Advertising in Commercial Broadcasting Systems 3. Political Advertising in the United States Lynda Lee Kaid Part III. Political Advertising in Public Television Systems 4. Political Advertising in the United Kingdom Margaret Scammell and Ana Langer 5. Election Broadcasts in France Lynda Lee Kaid and Nathalie Gagn¿re 6. Political Advertising in Spain and Portugal Colleen Connolly-Ahern and Julio Herrero 7. From Electoral Propaganda to Political Advertising in Israel Dan Caspi and Baruch Leshem 8. Television Advertising and Democracy in Brazil Mauro Porto 9. Political Advertising in Chile Markus Moke Part IV. Dual Systems of Public and Commercial Political Advertising 10. Television Spots in Germany Christina Holtz-Bacha 11. Election Advertising in the Nordic and the Baltic States Tom Moring 12. Polispots in Greece: Between Partisanship and Media Logic Athanassios Samaras and Stylianos Papathanassopoulos 13. Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad Kees Brants 14. TV Political Advertising in Italy: When Politicians Are Afraid Gianpietro Mazzoleni 15. Television Advertising in Mexico Jos¿ Carlos Lozano 16. Political Advertising in Australia and New Zealand Julianne Stewart 17. Political Advertising in Japan, South Korea, and Taiwan Jinyoung Tak Part V. Political Advertising Developments in Evolving Democracies 18. A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia Sarah Oates 19. Political Communication and Advertising in Poland Wojciech Cwalina and Andrzej Falkowski 20. Political Advertising in Hungarian Electoral Communications Jol n Róka 21. Fifteen Years of Televised Political Advertising Developments in Bulgaria Lilia Raycheva 22. Political Advertising in a ?New? Democracy: The Czech Republic Jan Jirak and Otakar Soltys 23. Persuading Voters and Political Advertising in Turkey Baki Can 24. Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia Lars Willnat and Annette Aw 25. Deficient Democracies, Media Pluralism, and Political Advertising in West Africa Frank Wittmann and Baba Thiam 26. Political Advertising in South Africa Ruth Teer Thomaselli Part VI. Comparisons and Conclusions 27. Television Advertising and Democratic Systems around the World: A Comparison of Videostyle Content and Effects Lynda Lee Kaid and Christina Holtz-Bacha Index About the Authors
Library of Congress Subject Headings for this publication:
Advertising, Political -- Cross-cultural studies.
Television in politics -- Cross-cultural studies.