Table of contents for Marketing: the basics / Karl Moore and Niketh Pareek.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Introduction 
1. What is Marketing Management? 
2. Marketing as a Corporate Function 
3. Product and Placement 
4. Price 
5. Promotion 
6. People 
7. Segmentation, Targeting and Positioning 
8. Market Research - Seeking Deep Insight into the Customer's World and Mind 
9. Global Marketing 
Glossary 
Index

Library of Congress Subject Headings for this publication:

Marketing -- Management.
Marketing research.
Consumer behavior -- Research.
Export marketing -- Management.