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Table of Contents: AUTHOR?S ACKNOWLEDGMENTS INTRODUCTION Why Another Book on Entrepreneurship? Organization Ask and Pay for Help! CHAPTER 1 Are You an Entrepreneur? What is an Entrepreneur? What Are the Characteristics Needed? A Note of Caution Self-Assessment First Resources to Explore Talk About It! CHAPTER 2 Research, Statistics, and Information Gathering Federal Government Statistics The U.S. Census Bureau The North America Industrial Classification System (NAICS) FEDSTATS State Government Agencies Commercial Publishers Statistical Concepts Sampling and Probability Forecasts, Projections, and Estimates CHAPTER 3 Start Up Select Your Business A Cautionary Note Research Your Business and Industry Find Trade Associations Find Newspaper and Magazine Articles, Trade Publications, and Newsletters Determine Your Business Structure Sole Proprietorship Partnerships Corporations Limited Liability Company Establish Your Business Identity Financial Statements Breakeven Analysis Business Licenses and Permits Insurance CHAPTER 4 Your Business Plan What is a Business Plan? Sample Plans: Where to Find and How to Use Essential Elements of a Business Plan Review, Update, Change Your Business Plan The Executive Summary CHAPTER 5 Ups and Downs of FRANCHISING Types of Franchises Uniform Franchise Offering Circular Researching Franchise Opportunities Advantages and Disadvantages Franchising and You! Visit a Franchise Trade Show A Final Cautionary Note CHAPTER 6 Raising Capital What Will It Cost? Sources of Seed Capital Traditional Sources of Loan Debt Financing A Cautionary Note Equity Financing Angel Investors Venture Capital CHAPTER 7 Marketing and Advertising Your Marketing Plan Four P?s of Marketing Where to Find Marketing Research Observation Local, State, and Federal Government Agencies Trade and Professional Associations and Trade Journals The Library Local Media and Organizations Write Your Marketing Plan Marketing Activities Public Relations Advertising and Promotion The Internet Trade Shows CHAPTER 8 Management Principles of Management Action Plans Structuring Your Organization Organization Chart Accounting/Bookkeeping Time Management and Organization Technology Web site CHAPTER 9 Personnel/Human Resources Determining What Your Needs Are Hiring Employees Good Hiring Practices Unsatisfactory Employee Performance Keeping Good Employees Employee Retirement Income Security Act (ERISA) Firing an Employee CHAPTER 10 Legal/Taxes Know the Law Complying with the Law Legalities of Business Names Tax Basics How and When to Use a Lawyer Finding an Accountant and/or a Lawyer CHAPTER 11 ? Working with the Government Small Business Administration FedBizOpps.gov Central Contractor Registration Business.gov Networking Request for Proposals (RFPs) or Negotiated Procurement Writing Bids and Proposals State Governments Chapter 12 ? Competitive Analysis Identify Your Competitors Data Gathering Monitor the Competition Constantly Analyzing Competitive Intelligence SWOT Analysis Competitive Advantage Chapter 13 ? Growing Your Business and Moving On Growing Your Small Business Exit Strategies to Consider Alternatives to Selling Selling Strategy for Your Business Valuing Your Business Present and Prepare your Business for Sale Mergers and Acquisitions Employee Stock Ownership Plan (ESOPs) Closing Family Succession Retirement
Library of Congress Subject Headings for this publication:
New business enterprises.