Table of contents for The entrepreneur's information sourcebook : charting the path to small business success / by Susan C. Awe.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Table of Contents:
AUTHOR?S ACKNOWLEDGMENTS
INTRODUCTION
	Why Another Book on Entrepreneurship?
	Organization
	Ask and Pay for Help!
CHAPTER 1 Are You an Entrepreneur?
 What is an Entrepreneur?
 What Are the Characteristics Needed?
 A Note of Caution
 Self-Assessment
 First Resources to Explore
 Talk About It!
CHAPTER 2 Research, Statistics, and Information Gathering
	Federal Government Statistics
 The U.S. Census Bureau
 The North America Industrial Classification System (NAICS)
 FEDSTATS
 State Government Agencies
 Commercial Publishers
 Statistical Concepts
 	 	Sampling and Probability
 	Forecasts, Projections, and Estimates
CHAPTER 3 Start Up
 Select Your Business
 A Cautionary Note	
 Research Your Business and Industry
 Find Trade Associations
Find Newspaper and Magazine Articles, Trade Publications, and Newsletters
	
 Determine Your Business Structure
		Sole Proprietorship
		Partnerships
		Corporations
		Limited Liability Company
 Establish Your Business Identity
 Financial Statements
 
 Breakeven Analysis
	
 Business Licenses and Permits
 Insurance
 
CHAPTER 4 Your Business Plan
 What is a Business Plan?
		
 Sample Plans: Where to Find and How to Use
 Essential Elements of a Business Plan
 Review, Update, Change Your Business Plan
 The Executive Summary
CHAPTER 5 Ups and Downs of FRANCHISING
	Types of Franchises
 Uniform Franchise Offering Circular
 Researching Franchise Opportunities
 Advantages and Disadvantages
 Franchising and You!
 Visit a Franchise Trade Show
 A Final Cautionary Note
CHAPTER 6 Raising Capital
	What Will It Cost?
 Sources of Seed Capital
 Traditional Sources of Loan
		Debt Financing
		A Cautionary Note
		Equity Financing
 Angel Investors
 Venture Capital
CHAPTER 7 Marketing and Advertising
	Your Marketing Plan
 Four P?s of Marketing
 Where to Find Marketing Research
		Observation
		Local, State, and Federal Government Agencies
		Trade and Professional Associations and Trade Journals
		The Library
		Local Media and Organizations
 Write Your Marketing Plan
 Marketing Activities
		Public Relations
		Advertising and Promotion
		The Internet
		Trade Shows
CHAPTER 8 Management
	Principles of Management
	
 Action Plans
 Structuring Your Organization
 Organization Chart
 Accounting/Bookkeeping
 Time Management and Organization
 
 Technology
 	Web site
CHAPTER 9 Personnel/Human Resources
	Determining What Your Needs Are
 Hiring Employees
 Good Hiring Practices
 Unsatisfactory Employee Performance
 Keeping Good Employees
 
 Employee Retirement Income Security Act (ERISA)
 Firing an Employee
CHAPTER 10 Legal/Taxes
 Know the Law
 Complying with the Law
 Legalities of Business Names
 Tax Basics
 How and When to Use a Lawyer
 Finding an Accountant and/or a Lawyer
CHAPTER 11 ? Working with the Government
 Small Business Administration
 FedBizOpps.gov
 Central Contractor Registration
 Business.gov
 Networking
 Request for Proposals (RFPs) or Negotiated Procurement
 Writing Bids and Proposals
 State Governments
Chapter 12 ? Competitive Analysis
 Identify Your Competitors
 Data Gathering
 Monitor the Competition Constantly
 Analyzing Competitive Intelligence
 
 SWOT Analysis
 
 Competitive Advantage
Chapter 13 ? Growing Your Business and Moving On
	Growing Your Small Business
	Exit Strategies to Consider
 Alternatives to Selling
 Selling Strategy for Your Business
		Valuing Your Business
		Present and Prepare your Business for Sale
	Mergers and Acquisitions
	Employee Stock Ownership Plan (ESOPs)
	Closing
	
	Family Succession
 Retirement

Library of Congress Subject Headings for this publication:

New business enterprises.
Entrepreneurship.