Table of contents for A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists / Richard Hayes and Daniel Grossman.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Contents
Foreword
Acknowledgements
Introduction
1	We Need to Talk
2	Hope for the Best, Prepare for the Worst
3	Why Reporters Do What They Do
4	Do You Hear What You¿re Saying?
5	Mastering the Interview
6	A Reporter¿s Most Trusted Source: You
7	Choosing the Right Communication Tools
8	The Scientist as Celebrity and Activist
Resources
Notes
Index

Library of Congress Subject Headings for this publication:

Science in mass media.
Science news.
Science -- Public opinion.
Communication in science.