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TABLE OF CONTENTS 1 The Entrepreneurial Engineer: Ready for the 21st Century 1.1 21ST Century Engineers Moving at Internet Time 1.2 Engineering Education, Common Sense & the Real World 1.3 Ten Competencies for the Entrepreneurial Engineer 1.4 Three Principles 1.5 Three Cautions Exercises 2 The Joy of Engineering 2.1 A Joyous Confession 2.2 Engineering as Liberal Education, Launch Pad & Lifelong Love 2.2.1 Who is Getting a ?Liberal Arts? Education Today? 2.2.2 Engineering as Launch Pad 2.2.3 10 ways to Love Engineering 2.3 The Fundamental Tug-of-War 2.4 Science and its Little Secret 2.5 Engineers: First Masters of Modern Enterprise 2.6 Economy of Intellection: Separating Science from Engineering 2.6.1 The Modeling Plane 2.6.2 Spectrum of Models 2.7 Four Tensions Facing the Entrepreneurial Engineer Summary Exercises 3 Money, Work, and You 3.1 Money, Moola, the Big Bucks 3.2 The Roads to Wealth: 4 Dinner Table Platitudes 3.3 Hidden Lesson #1: Engagement 3.3.1 Why Engagement Matters 3.3.2 Matching Your Vocational Impedance 3.4 Hidden Lesson #2: Courage 3.4.1 Locus of Control: Internal versus External 3.4.2 Exploring Courage 3.5 Tactical Lessons of Handling Money 3.5.1 Spending and Earning Styles 3.5.2 Spending-Earning Impedance 3.5.3 Investing, Saving, and Thrift 3.6 Get a Life 3.7 Plotting Your Course: Values, Mission, and Goals 3.7.1 Creating a Personal Values Statement 3.7.2 Writing a Personal Mission Statement 3.7.3 Setting Goals Summary Exercises 4 Getting Organized and Finding Time 4.1 Time and Its Lack 4.2 Effective Ways to Waste Time 4.3 Seven Keys to Time Management 4.3.1 A Place for Everything 4.3.2 Work for Mr. To Do 4.3.3 Sam Knows: Just Do It 4.3.4 A Trash Can Is a Person?s Best Friend 4.3.5 Tuning Your Reading 4.3.6 Managing Interruptions 4.3.7 Getting Help Summary Exercises 5 Write for Your Life 5.1 Engineers, Root Canal, and Writing 5.2 Why Many Engineers Don?t Like to Write 5.3 The Prime Directive of Writing: Just Write 5.3.1 Freewriting 5.3.2 Directed Writing for the Real World 5.4 Getting the Content and Organization Right 5.4.1 The Primary Structure of Business Writing: B-P-R 5.4.2 Lists and Amplification: A Technical Writer?s Best Friend 5.4.3 Sectioning, Titles, and Headings 5.4.4 Summaries, Conclusions, and Distinguishing the Difference 5.5 Edifying Editing 5.6 Improving Your Writing Summary Exercises 6 Present, Don?t Speak 6.1 Speeches versus Presentations 6.2 Why Present? 6.3 Preparation Makes the Presentation 6.3.1 Audience Analysis 6.3.2 Subject Selection 6.3.3 Elements of a Presentation 6.3.4 Preparation Process 6.3.5 Transparency Design and Preparation 6.4 Delivery Summary Exercises 7 The Human Side of Engineering 7.1 The Human Challenges of Engineering 7.2 Through the Eyes of Others 7.3 Anatomy of a Disagreement 7.4 We Are All Salesmen on this Bus 7.5 The Role of Questions 7.5.1 Questions in Conversation 7.5.2 Questions in Conflict Resolution and Negotiation 7.5.3 Questions in Sales and Persuasion 7.6 Praise 7.7 Criticism 7.8 Engineering is Sometimes Having to Say You?re Sorry 7.9 Wear a Little Passion Summary Exercises 8 Ethics in Matters Small, Large, and Engineering 8.1 Is Engineering Ethics Necessarily a Dreadful Bore? 8.2 Ethics: The Systematic Study of Right and Wrong 8.2.1 Golden Rules: Positive and Negative 8.2.2 Whence Right and Wrong? 8.2.3 An Engineer?s Synthesis of Ethical Theory 8.3 From Ethical Theory to Practice 8.3.1 Self-Interest 8.3.2 Obedience to Authority 8.3.3 Conformity to the Group 8.3.4 Practice Makes Perfect 8.4 From Personal to Engineering Ethics 8.4.1 What is a Profession? 8.4.2 A Tale of Two Codes 8.4.3 Conflicts of Interest 8.4.4 Whistleblowing is Not a First Resort Summary Exercises 9 Pervasive Teamwork 9.1 Our Love-Hate Relationship with Teams 9.2 Working Together in Groups to Teams 9.2.1 Groups and Teams: What?s the Difference? 9.2.2 Team Basics 9.2.3 Team Ground Rules ant Their Enforcement 9.3 Understanding the Difficulties of Teamwork 9.3.1 A Little Model of Teamwise Deciding and Doing 9.3.2 A Little Model of Teamwise Conflict (and Creativity) 9.4 Why Cooperation Isn?t Easy 9.5 Meetings, Meetings, and More Meetings 9.5.1 Three Little Keys to Meeting Happiness 9.5.2 A Day in the Life of a Typical Problem-Solving Meeting 9.5.3 What?s Wrong? 9.5.4 Structured Brainstorming 9.5.5 Putting Structured Brainstorming to Work Summary Exercise 10 Organizations and Leadership 10.1 Organizations and Leadership Matter 10.2 Understanding Human Behavior and Motivation 10.2.1 Bounds on Human Nature 10.2.2 A Unifying Model: Maslow?s Hierarchy of Needs 10.2.3 Theory X and Theory Y 10.2.4 Case of the Sluggish Secretary 10.3 Human Organizations and their Leaders 10.3.1 From Good to Great 10.3.2 The Leadership Challenge 10.4 Organizational Culture: The Gods of Management 10.5 Why Form or Join Organizations? 10.5.1 Optimizing Transactions: A Quantitative Model 10.5.2 An Aside on Free Agency Summary Exercises 11 Assessing Technology Opportunities 11.1 Entrepreneurial Engineers Seek Opportunity 11.2 What is an Opportunity? 11.3 Sustainable Competitive Advantage: The Making of a Good Opportunity 11.3.1 The Four Ps of Competitive Advantage 11.3.2 The Five Forces of Sustainability 11.4 What is Your Niche? 11.5 Three Financial Mysteries of Opportunity Assessment 11.5.1 Overcoming the Fear of Financials 11.5.2 Prices, Margins, and Breaking Even 11.5.3 The Time Value of Money 11.6 Writing the Technology Opportunity Assessment 11.6.1 Executive Summary 11.6.2 Technology Description 11.6.3 Market Analysis 11.6.4 Preliminary Financial Analysis 11.6.5 Action Plan Summary Exercises References
Library of Congress Subject Headings for this publication:
Engineering firms -- Management.