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Contents Endorsements Barnum Quote Handwritten note by Barnum Introduction by Jeffrey Gitomer (to come later) Author's Preface: How P.T. Barnum Almost Killed Me Twice Acknowledgements Dedication Chapter 1: Presenting...The Greatest Marketeer of All Time---P.T. Barnum! Chapter 2: P.T. Barnum's Amazing 10 Rings of Power for Creating an Empire Chapter 3: BONUS: Barnum's Rules for Success in Business by P.T. Barnum Chapter 4: There's a Customer Born Every Minute! Chapter 5: ATTENTION! What Barnum Learned When He Was Almost Hanged Chapter 6: Barnum Knew People Will Spend Their Last Nickel On This One Thing Chapter 7: Barnum's Secret for Making Unknowns Famous---and Himself Rich Chapter 8: The "Shakespeare of Advertising's" Rules for Jumbo Success Chapter 9: How an Unknown P.T. Barnum Met Queen Victoria---and Got Rich Chapter 10: How Barnum Purchased the Business of His Dreams---with No Money Chapter 11: P.T. Barnum's Secret for Surviving Disasters and Tragedies Chapter 12: How P.T. Barnum Wrote His Own Ticket to Success Chapter 13: NEW: My Exclusive Interview with P.T. Barnum Chapter 14: How P.T. Barnum Got Rich Right After Going Broke Chapter 15: BONUS: The Art of Money Getting by P.T. Barnum Chapter 16: How to "Barnumize" Your Business Epilogue: Farewell by P.T. Barnum Bibliography, Notes, and Resources About the Author Index (publisher will provide) Special Barnum Bonus Offer......................................................................
Library of Congress Subject Headings for this publication:
Success in business.
Barnum, P. T. (Phineas Taylor), 1810-1891.