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Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents Acknowledgments / 00 About the Author / 00 Chapter One Massage Therapy: A Career Without Limits / 000 The Development of Massage in the United States / 000 Current Growth Rate in the Field / 000 The Aging Baby Boom Generation Creates a Demand for Massage / 000 The Mainstreaming of ?Alternative? Therapies / 000 Dozens of Directions for Postgraduate Study / 000 A Wealth of Opportunities / 000 Chapter Two Is There a Healer Hidden Inside You? / 000 The Psychology of Touch / 000 The Spirituality of Touch / 000 Realistic Expectations / 000 Overcoming Sexual Issues / 000 Chapter Three Choosing a Massage School: Making the Best Decision / 000 Massage-School Hunting / 000 Developing Your Skills: Massage Schools and Training Programs / 000 Setting Educational Goals / 000 The Learning Trap Versus the Earning Trap / 000 Faculty Versus Facility / 000 The Importance of Finding a Mentor / 000 Chapter Four Discovering Your Ideal Work Space / 000 Status: Independence Contractor or Employee? / 000 A Special Focus on the Spa Industry / 000 Job Interviews and Test Massages / 000 Working with Massage Therapists: A Manager?s Guide / 000 When Clients Originally Made in your Business are Co-Opted by Your Therapists / 000 Chapter Five Massage Clients: Finding Them and Treating the Whole Person / 000 Clients?Where to Find Them / 000 Getting Referrals and Introductions / 000 Advertising / 000 Consultations and Evaluations: What You Can Realistically Hope to Accomplish and What Cases Your Should Refer Out / 000 Special Cases / 000 Establishing Boundaries / 000 Clients Who Become Friends / 000 Chapter Six Touch and the Law / 000 The Parameters of the Profession: What You Legally Can and Cannot Do As a Massage Therapist / 000 Licensing / 000 Zoning / 000 Liability Insurance / 000 Safety Concerns / 000 Third-Party Billing / 000 Taxes / 000 Chapter Seven Creating the Perfect Space: How to Set Up and Maintain the Optimal Environment for Your Massage Therapy Practice / 000 Creaing Your Space: Points to Keep in Mind / 000 Setting Up a Professional Space / 000 Elements Common to All Massage Environments / 000 Computerizing Your Massage Business / 000 Chapter Eight Day-to-Day Realities: Dealing with the Details of a Thriving Massage Practice / 000 A Nightmare Day in the Life of a Massage Therapist / 000 Scheduling and Managing Your Time Effectively / 000 Record Keeping: Client Records and Financial Records / 000 Fees: Setting Them, Bartering, Keeping the Books / 000 Keeping Yourself in Shape Mentally and Physically: Combating the Burnout Syndrome / 000 Rewards: Vacation Time and Therapy for the Therapist / 000 Rewards: From Financial Planning to Financial Freedom / 000 A ?Dream? Day in the Life of a Massage Therapist / 000 Chapter 9 Creating a Professional Image / 000 Image Enhancers / 000 Advertising Options / 000 Marketing / 000 Business Plans / 000 Chapter 10 The Path Ahead: How to Advance Your Career in Massage / 000 Resources / 000 Beyond the Basics: Advanced Trainings / 000 Specialized Massage Pursuits / 000 Moving into Other Professions / 000 Expanding Your Reach / 000 Conclusion / 000 Appendix A: Resources / 000 General Resources / 000 Books / 000 Business Tools / 000 Magazines / 000 Associations / 000 Newsletters / 000 Schools / 000 Massage Equipment Manufacturers / 000 Appendix B: Advanced Trainings Chart / 000
Library of Congress Subject Headings for this publication:
Massage therapy -- Vocational guidance.
Massage therapy -- Practice.