Table of contents for Farce to force : building profitable e-commerce / Sarah S. McCue.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Chapter 1:	E-Commerce: Force or Farce	
	Changing Consumer and Buyer Psychology: 
	Shoving a Square Peg into a Round Hole?	
	Great Expectations What Were They Thinking?	
	Making Sense of It	 
	Myths and Misperceptions Regarding 
	E-Commerce and ICT
	What Site Characteristics Worked and What Didn't:
	A Comparison of North American and European Sites	
	A Force or Farce?	
Chapter 2:	The E-Commerce Challenge Faced by 
	Enterprises Around the World	
	Learning to Survive and Thrive in the E-conomy	
	The E-Commerce Challenge: 
	Constraints and Barriers	
		Lack of Success	
		Lack of Business E-Commerce Strategy	
		Lack of National E-Commerce Strategies	
		Lack of Support in Business Assistance	
		Limited Use of Internet to Locate and 
		Buy Products and Services	
		Lack of Knowledge and Application of 
		Information Technology	
		Conflict with Buyers' and Consumers' 
		Traditional Buying Practices	
		Lack of Adequate Internet Service Providers	
		Inability to Identify Successful E-Commerce 
		Industries or Sectors		
		Inability to Identify What Products Sell Well on the Internet 	
	Inability of Governments to Provide Solutions	
	Organizing the Web for Business	
		Buzz Words: The Problem with Educators and 
		the Media	
	Real-Life Experiences with Internet Marketing	
		Purpose of the Study	
		Optimisms and Expectations	
	Lessons Learned: 1998	
Chapter 3:	Developing an E-Commerce Strategy	
	Is Your E-Commerce Strategy Integrated into 
	Your Business Strategy?	
	Benefits of an E-Commerce Site	
	Benefits of an E-Commerce Strategy: 
	A Before and After Comparison 	
		Common Mistakes Firms Make in Building an 
		E-Commerce Strategy	
		Traps to Avoid When Developing an 
		E-Commerce Strategy	
	Getting Your Strategy Started: 
	Where is the Company Heading?	
	Four Strategic Options for E-Commerce	
		Targeted Customer and/or Supplier Relationship	
		Transactional Automated E-Commerce	
		Participation in E-Marketplaces	
		Mostly Informational, Open-to-All Web Site	
	Goals of Your E-Commerce Strategy	
	Differences between Traditional and Online Sales	
	The Importance of Communicating Changes to Staff	
	E-Market Factor Assessment	
	Strategic Networking: Enlightened Networking with 
	People, Organizations	
		Why Networking Is Important	
		Results: Improved Communication 
		and Cooperation	
	Coalescing to Use Technology to Reshape 
	E-Commerce Sectors	
	Strategic Vertical Networking	
	Strategic Horizontal Networking	
	Assumptions about Networks	
	How Will You Know You've Succeeded?	
	Importance of a Written E-Commerce Strategy	
	Basic E-Commerce Strategic Plan	
Chapter 4:	5 C's of Successful E-Commerce Web Sites	
	Winning Web Sites	
		Are We Listening to the Customer?
	What Makes a Site Successful?	
		Earning a Customer's Trust	
	The 5 C's of Successful Sites
		Customer Commitment	
	Primary Areas of E-Commerce	
		Business to Business/B2B Web Sites	
		Business to Government/B2G Web Sites	
		Business to Consumer/B2C Web Sites	
		Government to Business/G2B Web Sites	
		Government to Government/G2G Web Sites	
		Government to Consumer/G2C Web Sites	
		Consumer to Business/C2B Web Sites	
		Consumer to Government/C2G Web Sites	
		Consumer to Consumer/C2C Web Sites	
		Category Killer Web Sites	
	101 Winning Web Sites				Business to Business/B2B Web Sites	
		Business to Government/B2G Web Sites	
		Business to Consumer/B2C Web Sites	
		Government to Business/G2B Web Sites	
		Government to Government/G2G Web Sites	
		Government to Consumer/G2C Web Sites	
		Consumer to Business/C2B Web Sites	
		Consumer to Government/C2G Web Sites	
		Consumer to Consumer/C2C Web Sites	
		Category Killer Web Sites	
Chapter 5:	The Secrets of Electronic Commerce 	
	Origins of the Internet	
	Retail E-Commerce: Its Role as a Model	
	Basic Technical Foundations for E-Commerce	
		E-Mail/Web Connection	
		Enterprise Resource Planning (ERP)	
		Enterprise Resource Planning Software 
		System (ERP)	
		Application Service Provider (ASP)	
	Software and Hardware Needed to Go "E"
		Browser Software	
		E-mail Software	
		Office Software
		Virus Scan Software		
		Application Servers
		Commerce Platform	
		E-Commerce Application	
		Content Management	
		Customer Service Applications	
		Enterprise Portal Server	
		Integration Servers	
		Customer Service/Marketing Automation
		Application Servers	
		Types of Internet Connections	
	Choosing, Registering or Buying a Domain Name	
	E-Mail Address Options for Business	
		E-Mail Addresses with an ISP Domain Name	
		E-Mail Addresses with Your Domain Name	
		Web-Based E-Mail Account	
	Obtaining a Web Site Address	
	Establishing a Web Site	
	Marketplaces Online	
	Auctions: Buy- and Supply-Side	
	Report and Trade Publications	
	Finding Information about Your Competition	
	Product and Service Factors That Sell	
		Use of Unique Terms to Describe the Product or Service	
		Competitive Pricing	
		The Touch Factor	
		Uniformity of Product	
		Non-immediate Needs		
		Consumer Understanding of the Product	
		Regularly Purchased Products	
		Services That Sell Well on the Internet	
		Products That Sell Well on the Internet	
	Finding Buyers	
	Getting Products Listed Prominently by Major
	Search Engines	
	E-Mails: Writing Them Effectively	
	News Groups, Listserves, and Direct Marketing	
		News groups	
		Direct Marketing	
	Discussion Forum or Virtual Conference: 
	Organizing an Effective, Well-Attended Event	
		Discussion Forum	
		Virtual Conference	
		Organizing Steps	
	Improved Communication through E-mail and 
	Web Sites
	Providing Secure Payment Systems	
		Credit Cards	
		Authentication and Encryption Services
		(Digital Signatures)	
		Escrow Services	
	Choosing an Internet Service Provider and 
	Web Site Designer	
	Secured Servers: How to Set Them up Cost Effectively	
	Promoting Your Site: Generating More Leads	
	Legal Frameworks for E-Commerce: 
	International and National Laws	
	International and National Laws Covering 
	Cross-Border Electronic Transactions	
		Applicable Law	
		Business-to-Business Transactions	
		Electronic Agreements: Are They Legally Binding?	
		Protection: Preventing Your Brand Name from
		Being Copied on the Web	
		Protection: Preventing Your Business from Being
		Copied on the Web	
		Protection: Confidentiality of 
		Electronic Exchanges	
		Protection: Safeguarding Your Site's 
		Domain Name	
		Protection: Preventing Misuse of Your Material
		Published on Your Site	
		Signatures: Signing a Legal Contract Electronically	
	Taxation of Internet Transactions: Related Issues	
		Term Guarantees	
Chapter 6:	Trends in E-Commerce 	
	Industries Changed Most Profoundly by E-Commerce	
		Computing and Electronics	
		Financial Services	
	Trend: Changing the Way Business is Conducted	
	Corporate Responsibility	
	The Partnering Firm	
	Focus on Aging Populations	
	Multilingual Sites	
	Continuing Education	
	Focus on Knowledge Acquisition and Knowledge
	Communities of Customers	
	Online Customer Service	
	"Now and Wow" Information Processing and 
	Customer Services	
	Shifts in Marketing Messages to Explain Better How
	Internet Services Can Save Time	
	Change in Organizational Structure	
	Growing Need for Integration of Systems and 
	Transparency of Information	
	Trends in E-Commerce: Supplier Opportunities and
	Customer Benefits	
		Global Presence/Global Choice	
		Improved Competitiveness/Quality of Service	
		Mass Customization/Personalized Products
		and Services	
		Shortened or Eradicated Supply Chains/
		Rapid Response to Needs	
	Global Information Transparency	
	Mass Customization	
	Targeted Communication and Promotion	
	Global Bidding via Auctions	
	Using Customer Data for Personalized Sales	
	Earlier Adoption of Discoveries	
	Cut Costs, Not Trees	
	The Need to Create Value	
	Adoption of EDI-like Software by Smaller Firms	
	Industry-Specific Portals	
	Impact of Wireless Technology	
	The Payers and Players Are Changing	
	Positive Globalization	
	Trend: Information Technologies	
	Greater Cooperation with Developing Countries	
	Win-Win-Win Partnerships and Networks	
	Enormous Opportunity for Exports . . . and 
	Increased Competition	
	Rising and Falling Income Levels	
	Emergence of Technology Pioneers	
	General Trends	
Chapter 7:	Enhance Your EQ . . . 
	Education for the 21st Century	
	What You Need to Know	
	E-Commerce Management	
		E-Commerce Technology: Do You Know 
		How All this Works?	
		Communications and Networking
		The Internet	
	E-Marketing Fundamentals				Marketing Research	
		Web-Based Information Architectures	
	Finance and Financial Accounting	
	Electronic Payment Systems	
	Computer Security	
	E-Commerce Systems Design	
	Supply Chain Management	
	E-Commerce Law and Regulation	
	Information Systems Development	
	Order Fulfillment	
	Electronic Negotiation	
	Intelligent Agents	
	Customer Service and Help Facilities	
	Mobile E-Commerce	
	Language Technologies in E-Commerce	
	How to Approach cultural Aspects	
	How to Use Technology	
	How to Promote Your Products Electronically	
	How to Bill Customers and Get Paid	
	How to Conduct Marketplace Research	
	How to Participate in Buy-Side and Supply-Side
	Online Auctions	
Chapter 8:	Actions for Thought Leaders 	
	Fostering a Hospitable Climate	
	Who Should Care?	
	Who Should Sit At the Table?	
	E-Commerce Deliberations: A Workable Strategy	
	Essential Elements of the Strategy	
	Articulating the Vision	
		Public/Private Partnerships and Network Building	
		Targeted Sectors for E-Commerce Growth and
		Goals to Improve Infrastructure	
		Development of Conducive Legislation, Sound 
		Regulations, and Trust-Building Security Measures	
		Human Resource Development	
		Financing and Grant Programs	
	Questions to Consider when Preparing the Group's
	E-Commerce Strategy	
	Key E-Commerce Programs and Services	
		Real Needs	
		New Technology
		Sources of Assistance	
		Shared Learning	
	What the Group Should Do: Programming	
	Bridging the Counseling, Training, and 
	Education Divide?	
	It's All about Who's Going to Do What	
	Model Strategy Documents	
		Your Report	
	The Report as a Tool	
Chapter 9:	The Future of E-Commerce for Developing Countries	
	Conditions and Issues: Internet Access	
	Market for the ICT Sector/E-Commerce	
	Connectivity Cost
	Lack of Equipment	
		Telecommunications Infrastructure	
		Limited Connectivity	
	Great Leap Forward? E-Commerce Strategies in
	Developing Countries	
	E-Commerce and ICT in a Developing Country: 
	The Case of Azerbaijan	
Where Do We Go From Here	

Library of Congress Subject Headings for this publication:

Electronic commerce.
Electronic commerce -- Management.
Strategic planning.