Table of contents for Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling / Michael Port.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Foreword	
Author's Note	
Preface	
Module I: Your Foundation	
Chapter 1: The Red Velvet Rope Policy	
Chapter 2: Why People Buy What You're Selling	
Chapter 3: Develop a Personal Brand	
Chapter 4: How to Talk About What You Do	
Module II: Building Trust and Credibility	
Chapter 5: Who Knows What You Know and Do They Like You?	
Chapter 6: The Book Yourself Solid Sales Cycle Process	
Chapter 7: The Power of Information Products	
Chapter 8: Super Simple Selling	
Module III: The Book Yourself Solid 7 Core Self-Promotion Strategies	
Chapter 9: The Book Yourself Solid Networking Strategy	
Chapter 10: The Book Yourself Solid Direct Outreach Strategy	
Chapter 11: The Book Yourself Solid Referral Strategy	
Chapter 12: The Book Yourself Solid Web Strategy	
Chapter 13: The Book Yourself Solid Speaking and Demonstrating Strategy	
Chapter 14: The Book Yourself Solid Writing Strategy	
Chapter 15: The Book Yourself Solid Keep-In-Touch Strategy	
Final Thoughts	
Resources	
References	
Acknowledgments	
Attend a Book Yourself Solid(tm) Seminar	
How to Reach Us	
About the Author	

Library of Congress Subject Headings for this publication:

Selling.
Marketing.
Strategic planning.