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Contents i. Introduction - H x 2 + O 4 ii. "I Get 1,000 Channels of TV and Most of It's Crap" 5 iii. Chunking 11 iv. The Great Chunkula 17 v. The Great Formula 23 vi. Why The Great Formula Works 25 vii. The Great Formula Step 1: Create The Irresistible Offer 29 viii. The Great Formula Step 2: Present it to a Thirsty Crowd 32 ix. The Great Formula Step 3: Sell them a 2nd Glass 37 x. In Search Of the Thirsty Crowd 40 The Four Strategies for Capturing Thirsty Crowds 40 Pay for Access to a Crowd 41 Speculate Access to a Crowd 42 Manifest a Crowd from Thin Air 44 Find Lost Crowds 45 xi. 2nd Glass Tactics 47 The Four 2nd Glass Deliver Methods 47 The Upsell 48 The Cross-Sell 49 The Follow Up 50 Continuity 51 xii. The Great Formula in History 53 Holiday Inn 53 Gillette Safety Razor 58 Amazon.com 67 Charles Atlas "The Sand-in-the-Face Boy Becomes 'The World's Most Perfectly Developed Man'" 71 "Tin Lizzie" 74 Edmonds Baking Powder and Cookbook 77 Estee Lauder 80 Table for Six 83 xiii. Mad Scientists Using the Great Formula 85 Two Excerpts from the Boron Letters - Gary Halbert 87 David Garfinkel on Thirsty Crowd Selection and Sneaky 2nd Glasses 97 How to Attract a $90,000 New Car by Dr. Joe Vitale 100 A Personal Email from a Former BBDO Senior VP to Mark Joyner 103 $28,000 Lying on the Table by Russell Brunson 114 The Gold Standard in Thirsty Crowds by Paul Galloway 115 Former NASA Scientist Flies a 2nd Glass to the Moon by Harry "Hank" Johnson 118 How to increase your sales by 200% or more instantly, by doing this one, simple thing... By Lee Benson 121 Secrets from the Blogosphere... How to Get a Lifetime of Loyal Readers, Subscribers and Customers for Free! By Jason and Skye Mangrum 129 How 2 Magic Words Can Almost Guarantee Your Customers Will Be Practically Begging You for A "2nd Glass" by Yanik Silver 134 Find Their Thirst Through Criteria Elicitation by Kenrick Cleveland 141 Hard-Coding the Minds of Your Prospects for the 2nd Glass by Joshua Shafran 146 You're Getting Thirsty...Veee-rrry Thiirrr-ssssttyy By Tellman Knudson 177 Creating an Unending Wave of Win-Win-Win Promotions and Strategic Partnerships By Dr. Joe Rubino, CEO 187 Passion and Email in the Great Formula by Andrew Fox 190 "What's The Secret To Completely Dominating Any Market Within 180 days?" by Brad Callen 195 How to create your own 'thirsty crowd' from scratch for automatic repeat profits by Craig Perrine 201 Getting Others to "Pass the Glass": Ethics and the Success Stream By Shel Horowitz 209 How To Find a Thirsty Crowd on Google By Perry Marshall 214 How to Access Pent-Up Demand, Create New Value, and Get the Quantum Leap Upsell: The True Story of a Million Dollar Idea, By Perry Marshall 221 Contribution by Joe Sugarman - to come 225
Library of Congress Subject Headings for this publication:
Success in business.