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Contents List of Tables & Figures Preface 1. Introduction What Is a Survey? Why Is a Book Specific to Online Survey Research Needed? When Should an Online Survey Be Used? Online Survey Research Summary 2. Planning the Online Survey E-Mail Surveys Internet/Intranet (Web Page) Surveys What to Consider When Buying Survey Software and Selecting a Web Survey Host Survey Objectives Survey Timelines Survey Research Ethics Summary 3. Sampling Populations and Samples Sampling Techniques for Internet Surveys Sources of Error in Online Surveys Summary 4. Writing Survey Questions General Considerations Validity of Measurement Respondet-Centered Threats to Validity Question Format and Wording Level of Measurement Demographic Questions Pretesting Summary 5. Designing and Developing the Survey Instrument Questionnaire Design Making Your Survey Accessible to Everyone Ensuring that Participants Respond Only Once Summary 6. Conducting the Survey Methods of Recruitment Increasing the Response Rate Thank-You Notes Summary 7. Processing and Analyzing the Service Data Planning for Data Analysis Tracking the Surveys Creating a Codebook for E-Mail Surveys Data Cleaning Data Transformation Descriptive Statistics Inferential Statistics Summary 8. Reporting the Survey Results Preliminary Considerations Format of a Survey Report Oral Presentations Poster Session Presentations Visual Aids Matching Survey Results to Type of Display Distributing Results Using a Web-Based Survey Development Tool Summary 9. Concluding Comments Opportunities and Challenges in Online Survey Research Benefits of Online Surveys The Future of Online Survey Research APPENDIX A: Resource Guide APPENDIX B: Probability Sampling Review APPENDIX C: Basic Demographic Questionnaire APPENDIX D: Sample E-Mail Invitation APPENDIX E: Sample Snail Mail Invitation APPENDIX F: Review of Basic Summary Statistics APPENDIX G: Sample of Survey Monkey?s Basic Results Report Glossary References Index About the Authors
Library of Congress Subject Headings for this publication:
Social surveys -- Methodology.