Table of contents for Conducting online surveys / Valerie M. Sue and Louis A. Ritter.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
 Contents
List of Tables & Figures
Preface
1. Introduction
What Is a Survey?
Why Is a Book Specific to Online Survey Research Needed?
When Should an Online Survey Be Used?
Online Survey Research
Summary
2. Planning the Online Survey
E-Mail Surveys
Internet/Intranet (Web Page) Surveys
What to Consider When Buying Survey Software and Selecting a Web Survey Host
Survey Objectives
Survey Timelines
Survey Research Ethics
Summary
3. Sampling
Populations and Samples
Sampling Techniques for Internet Surveys
Sources of Error in Online Surveys
Summary
4. Writing Survey Questions
General Considerations
Validity of Measurement
Respondet-Centered Threats to Validity
Question Format and Wording
Level of Measurement
Demographic Questions
Pretesting
Summary
5. Designing and Developing the Survey Instrument
Questionnaire Design
Making Your Survey Accessible to Everyone
Ensuring that Participants Respond Only Once
Summary
6. Conducting the Survey
Methods of Recruitment
Increasing the Response Rate
Thank-You Notes
Summary
7. Processing and Analyzing the Service Data
Planning for Data Analysis
Tracking the Surveys
Creating a Codebook for E-Mail Surveys
Data Cleaning
Data Transformation
Descriptive Statistics
Inferential Statistics
Summary
8. Reporting the Survey Results
Preliminary Considerations
Format of a Survey Report
Oral Presentations
Poster Session Presentations
Visual Aids
Matching Survey Results to Type of Display
Distributing Results Using a Web-Based Survey Development Tool
Summary
9. Concluding Comments
Opportunities and Challenges in Online Survey Research
Benefits of Online Surveys
The Future of Online Survey Research
APPENDIX A: Resource Guide
APPENDIX B: Probability Sampling Review
APPENDIX C: Basic Demographic Questionnaire
APPENDIX D: Sample E-Mail Invitation
APPENDIX E: Sample Snail Mail Invitation
APPENDIX F: Review of Basic Summary Statistics
APPENDIX G: Sample of Survey Monkey?s Basic Results Report
Glossary
References
Index
About the Authors

Library of Congress Subject Headings for this publication:

Social surveys -- Methodology.
Internet questionnaires.