Table of contents for Brandscapes : architecture in the experience economy / Anna Klingmann.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
 Contents
Acknowledgments
1 Introduction: Architecture in the Experience Economy
2 Eyes Which Do Not See
2.1 Liners: From Function to Experience
2.2 Airplanes: From Hardware to Humanware
2.3 Automobiles: From Standardization to Mass Customization
3 Changing of the Code
3.1 The Experience Economy
3.2 Architecture as Experience
3.3 The Brand
3.4 Added Value
4 Architecture without Architects
4.1 Architecture with a Plot
Living the Fully Branded Experience
4.2 Literal Brandscapes
Times Square and Potsdamer Platz
NikeTown
4.3 Phenomenal Brandscapes
Third Street Promenade: Evolution into a ¿Flattened¿ Branded 
Landscape
Jerde Partnership: Reinventing the Communal Experience
Inspiration
5 Marketing without Marketers
5.1 The Choreography of Unpredictability
5.2 The Accommodating Critical
5.3 Nobrow
5.4 Liquid Architecture
5.5 DataScapes
5.6 Time-based Strategies
5.7 Parametric Design
5.8 SHoP
5.9 The Legacy of Modernism
6 (M)arketing
6.1 How Marketing Trumped (Modernist) Ideology
6.2 Architecture as Product: Understanding, Creating, Communicating
7 (M) Architecture
7.1 The Lessons of Las Vegas
The Inverted Shed and the Inverted Duck
Place Marketing
7.2 The Illusion of Plans
From Composition to Choreography
From Object to Field
From Axis to Path
From Wall to Surface
7.3 Pure Creation of the Mind
The Legibility of Intention
The Discontinuity of Stage and Backstage
Drama + Diversity + Detail
Addendum 1: Figural Regimes of Signification
Addendum 2: The Parthenon
8 Beyond Bilbao
8.1 Architecture as a Catalyst for Urban Renewal
8.2 Architecture as Brand Equity
8.3 The Wow Factor
9 Architecture as a Brand
9.1 Corporate Branding
The Tension between Market and Place
Corporate Architecture
From Impact to Contact
Inspiration
9.2 Urban Branding	
Think Locally Act Globally
Concept Engineering
9.3 Residential Branding
Condo Couture: Lifestyles of the Rich (Buyers) and Famous 
(Architects)
The Brand Called ¿You¿
10 Ten Reminders to Architects
10.1 From Product to Brand
10.2 From Need to Desire
10.3 From Performance to Experience
10.4 From Plan to Choreography
10.5 From Program to Ambiance
10.6 From Impact to Contact
10.7 From Function to Form
10.8 From Commodity to Catalyst
10.9 From Physical to Human Context
10.10 From Object to Subject
11 Bridging the Gap
Afterword
Notes
Index

Library of Congress Subject Headings for this publication:

Symbolism in architecture.
Architecture -- Economic aspects.
Brand name products.