Table of contents for Test 1-2-3 : experimental design with applications in marketing and service operations / Johannes Ledolter and Arthur J. Swersey.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Chapter 1	Introduction	000
Chapter 2	A Review of Basic Statistical Concepts	000
Chapter 3	Testing Differences Among Several Means: Completely Randomized and 
Randomized Complete Block Experiments	000
Chapter 4	Two-Level Factorial Experiments	000
Chapter 5	Two-Level Fractional Factorial Designs	000
Chapter 6	Plackett-Burman Designs	000
Chapter 7	Experiments with Factors at Three or More Levels	000
Chapter 8	Nonorthogonal Designs and Computer Software for Design Construction and 
Data Analysis	000
Appendix	Case Studies	000
References	000
Index	000

Library of Congress Subject Headings for this publication:

Marketing research.
Service industries -- Research.
Experimental design.