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TABLE OF CONTENTS Introduction: Seven Steps To Bridge the Vigilance Gap Chapter 1: The Central Importance of the Periphery Chapter 2: Scoping: Where To Look Chapter 3: Scanning: How To Look Chapter 4: Interpreting: What the Facts Mean Chapter 5: Probing: Looking More Closely Chapter 6: Acting: What To Do, When, and How Chapter 7: Organizing: Developing Vigilance Chapter 8: Leading: Agenda for Improvement Appendix A: Strategic Eye Exam Appendix B: Academic Foundation Appendix C: The Vision Metaphor
Library of Congress Subject Headings for this publication:
Marketing -- Management.