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CONTENTS PART ONE: INTRODUCTION Chapter 1 Marketing Channels: Structure, Functions, and a Framework for Analysis PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY Chapter 2 Segmentation for Marketing Channel Design: Service Outputs Chapter 3 Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis Chapter 4 Supply-Side Channel Analysis: Channel Structure and Intensity Chapter 5 Gap Analysis PART THREE: CHANNEL IMPLEMENTATION Chapter 6 Channel Power: Getting It, Using It, Keeping It Chapter 7 Managing Conflict to Increase Channel Coordination Chapter 8 Strategic Alliances in Distribution Chapter 9 Vertical Integration in Distribution Chapter 10 Legal Constraints on Marketing Channel Policies PART FOUR: CHANNEL INSTITUTIONS Chapter 11 Retailing Chapter 12 Wholesaling Chapter 13 Franchising Chapter 14 Supply Chain Management
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