Table of contents for Marketing channels / Anne T. Coughlan ... [et al.].

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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CONTENTS
PART ONE: INTRODUCTION
Chapter 1 Marketing Channels: Structure, Functions, and a Framework for Analysis
PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY
Chapter 2 Segmentation for Marketing Channel Design: Service Outputs
Chapter 3 Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Chapter 4 Supply-Side Channel Analysis: Channel Structure and Intensity
Chapter 5 Gap Analysis
PART THREE: CHANNEL IMPLEMENTATION
Chapter 6 Channel Power: Getting It, Using It, Keeping It
Chapter 7 Managing Conflict to Increase Channel Coordination
Chapter 8 Strategic Alliances in Distribution
Chapter 9 Vertical Integration in Distribution
Chapter 10 Legal Constraints on Marketing Channel Policies
PART FOUR: CHANNEL INSTITUTIONS
Chapter 11 Retailing
Chapter 12 Wholesaling
Chapter 13 Franchising
Chapter 14 Supply Chain Management

Library of Congress Subject Headings for this publication:

Marketing channels.