Table of contents for We interrupt this newscast : how to improve local news and win ratings, too / by Marion Just ... [et al.].

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
A Prologue: What This Book Is forDante Chinni and Tom Rosenstiel
The Knowledge Base Tom Rosenstiel and Marion Just
'I-Teams' and 'Eye Candy': The Reality of Local TV NewsWally Dean and Atiba Pertilla
The Myths that Dominate Local TV News: The X-Structure and the Fallacy of the Hook and Hold Method of TV NewsWally Dean, Atiba Pertilla and Todd Belt
The Magic Formula: How to Make TV that Viewers Will WatchTodd Belt and Marion Just
Steps to Better CoverageTodd Belt and Marion Just
Putting It All into Action: Techniques for Changing Newsroom CulturesWally Dean
The Road Ahead: The Future of Local TV NewsTom Rosenstiel and Dante Chinni

Library of Congress Subject Headings for this publication:

Television broadcasting of news -- United States.