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I. The Developmental Process of Producing Plays and Musicals 1. Wet and Happy, or How to Hold on to Your Inspiration David Binder, David Binder Productions 2. An Independent View/ from MARS Amy Danis/Mark Johannes, Partners, MARS Theatricals 3. Collaborations Between Not-For-Profit and Commercial Theaters Michael David, President, Dodger Theatricals 4. Other People's Money Susan Quint Gallin, A Conversation with, Susan Gallin Productions 5. Business as Unusual Kevin McCollum, Partner, The Producing Office 6. You Never Forget Your First Time Harriet Newman Leve, President, Leve Productions 7. For the Love of Theatre Daryl Roth, A Conversation with, Producer 8. Commercial Producer-Resident Theater Collaborations Roche Schulfer, Executive Director, Goodman Theatre 9. From the West End to Broadway Elizabeth Williams, Producer, Waxman Williams Entertainment II. On the Page 10. You Can Take the Agent Out of the TheatreÉ William Craver, Head of New York Theatre Lit Department at Paradigm 11. The View from Here Jack Tantleff, A Conversation with, Senior Vice President and Co-Head of Theatre, William Morris Agency III. To the Stage 12. The Center of Tension/ The Physical Production Neil Mazzella, President, Hudson Scenic Studio IV. In the Space 13. Things That Have Been Done To Me/Confessions of a Theatre Landlord Alan Schuster, Managing Member, 37 ARTS V. On the Road 14. The Road Not Taken Mike Isaacson, Vice President for Programming/Producer, Fox Associates/Fox Theatricals VI. Investing and Raising Capital 15. Financing Commercial Theater Steven Baruch, President, Scorpio Entertainment 16. Disposing of Disposable Income Rodger Hess, President, Rodger Hess Productions VII. Building a Team 17. Developing a Theatrical Property George Elmer, General Manager 18. I'm Not a [insert profession here], but I Play One in the Theater Roger Alan Gindi, President, Gindi Theatrical Management 19. The Arranged Marriage Between Not-for-Profit Theater Companies and Commercial Producers Jason Baruch, Franklin, Weinrib, Rudell & Vassallo, P.C. 20. Notes from the Trenches of a Young (Well, Under 40) Theatrical Attorney Ben Feldman, Partner, Epstein, Levinsohn, Bodine, Hurwitz, & Weinstein, LLP VIII. Advertising Marketing, and Publicity 21. Too Much Is Not Enough/ Theatrical Public Relations in the Age of the Blackberry Adrian Bryan-Brown, Partner, Boneau/Bryan-Brown 22. Why Broadway is Booming Nancy Coyne, A Conversation with, CEO, Serino Coyne 23. Advertising to Producers/Advertising to Audiences Jim Edwards, SpotCo 24. Top Billing: Theatrical Advertising Barbara Eliran, A Conversation with, CEO, Eliran Murphy Group 25. All About Passion Shara Victoria Mendelson, A Conversation with, President, Plum Benefits Resource Directory Glossary Contributors' Bios Index
Library of Congress Subject Headings for this publication:
Theater -- Production and direction.
Musicals -- Production and direction.
Theatrical producers and directors -- United States -- Interviews.