Table of contents for The Commercial Theater Institute guide to producing plays and musicals / edited by Frederic B. Vogel and Ben Hodges ; forewords by Gerald Schoenfeld and Jed Bernstein.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
 I. The Developmental Process of 
Producing Plays and Musicals
1. Wet and Happy, or How to Hold on to Your Inspiration
David Binder, David Binder Productions
2. An Independent View/ from MARS
Amy Danis/Mark Johannes, Partners, MARS Theatricals
3. Collaborations Between Not-For-Profit and Commercial Theaters
Michael David, President, Dodger Theatricals
4. Other People's Money
Susan Quint Gallin, A Conversation with, Susan Gallin Productions
5. Business as Unusual
Kevin McCollum, Partner, The Producing Office
6. You Never Forget Your First Time
Harriet Newman Leve, President, Leve Productions
7. For the Love of Theatre
Daryl Roth, A Conversation with, Producer
8. Commercial Producer-Resident Theater Collaborations
Roche Schulfer, Executive Director, Goodman Theatre
9. From the West End to Broadway
Elizabeth Williams, Producer, Waxman Williams Entertainment
II. On the Page
10. You Can Take the Agent Out of the TheatreÉ
William Craver, Head of New York Theatre Lit Department at Paradigm
11. The View from Here
Jack Tantleff, A Conversation with, Senior Vice President and Co-Head of Theatre, William Morris Agency 
III. To the Stage
12. The Center of Tension/ The Physical Production
Neil Mazzella, President, Hudson Scenic Studio
IV. In the Space
13. Things That Have Been Done To Me/Confessions of a Theatre Landlord
Alan Schuster, Managing Member, 37 ARTS
V. On the Road
14. The Road Not Taken
Mike Isaacson, Vice President for Programming/Producer, Fox Associates/Fox Theatricals
VI. Investing and Raising Capital
15. Financing Commercial Theater
Steven Baruch, President, Scorpio Entertainment
16. Disposing of Disposable Income 
Rodger Hess, President, Rodger Hess Productions
VII. Building a Team
17. Developing a Theatrical Property
George Elmer, General Manager
18. I'm Not a [insert profession here], but I Play One in the Theater
Roger Alan Gindi, President, Gindi Theatrical Management
19. The Arranged Marriage Between Not-for-Profit Theater Companies and Commercial Producers
 Jason Baruch, Franklin, Weinrib, Rudell & Vassallo, P.C.
20. Notes from the Trenches of a Young (Well, Under 40) Theatrical Attorney
Ben Feldman, Partner, Epstein, Levinsohn, Bodine, Hurwitz, & Weinstein, LLP
VIII. Advertising Marketing, and Publicity
21. Too Much Is Not Enough/ Theatrical Public Relations in the Age of the Blackberry
Adrian Bryan-Brown, Partner, Boneau/Bryan-Brown
22. Why Broadway is Booming
Nancy Coyne, A Conversation with, CEO, Serino Coyne
23. Advertising to Producers/Advertising to Audiences
Jim Edwards, SpotCo
24. Top Billing: Theatrical Advertising
Barbara Eliran, A Conversation with, CEO, Eliran Murphy Group
25. All About Passion
Shara Victoria Mendelson, A Conversation with, President, Plum Benefits
Resource Directory
Glossary
Contributors' Bios
Index

Library of Congress Subject Headings for this publication:

Theater -- Production and direction.
Musicals -- Production and direction.
Theatrical producers and directors -- United States -- Interviews.