Table of contents for Online marketing success stories : insider secrets from the experts who are making millions on the internet today / author, Renãae V. Richards.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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TABLE OF CONTENTS
SECTION ONE	5
The Real Truth About Success	5
Internet Information & Research	5
Success Stories	5
Lillian Cauldwell	7
Rosalind Gardner	9
Harvey Segal	11
Michael Green	11
Willie Crawford	14
Irena Whitfield	18
Kevin Bidwell	21
Kevin Nunley	21
Michael T. Glaspie	24
Jan Tallent-Dandridge	34
Tony Marino, PhD Marketing	35
Terry Dean	37
Bill Platt	38
Jim Daniels	40
Yanik Silver	43
Chad Tackett	46
Denise Hall	47
Donesia Muhammad	48
Theresa Cahill	50
Doug Williams	51
Dave MacGregor	53
Trademark Productions, Inc.	55
Web Ad.vantage, Inc.	56
SERVICES	59
Success Stories	59
Barbara Jennings	59
Portraits in Determination	60
Business Design Studio	63
The Home Business People, Inc.	66
Watson-Knobel Publishing Company	69
MERCHANDISE AND RETAIL	70
SUCCESS STORIES	70
Rory McLoughney	70
Hoffman Marketing	72
McGroarty Enterprises, Inc.	72
The Carolina Sauce Co.	74
www.CozyComfortbyKaren.com	75
All American Watches	76
TK Better Business	78
KABOOM!	79
Image	81
Plain Brown Tabby Toes and Treats	83
DISTRIBUTORS AND B2B	85
Mailworkz	85
JPE Advertising	86
Declan Dunn	88
Adrian Ghoic	91
Politis Communications	92
Creative Answers	95
VendorCentralUSA	96
MarketingForSuccess.com	98
Northie.com	99
theONswitch	102
Big Noise Marketing	104
SECTION TWO	105
What We Have Learned	105
Part I: Your Concept	105
Chapter 1 Your Mindset	105
Chapter 2 Research: Market Analysis	107
Chapter 3 Development: Your Product or Service	108
Chapter 4 Why Should the Consumer Buy from You?	109
Part II:	 Your Skills & Tools for Success	111
Chapter 5 Your Web site	111
Chapter 6 Your Newsletter	113
Chapter 7 The Power of Informative Articles	115
Part III:	 Your Promotion & Public Relations	117
Chapter 8 Sales Letters	117
Chapter 9 Ad Layout and Design	118
Chapter 10 Ad Campaigns: Ezine and Direct Mail	119
Part IV:	 Web site Development	120
Chapter 11 search engines, META Tags, & SEO	120
Chapter 12 Automation: Pay-per-click, Tracking & Linking	122
Part V:	 'Networking/Affiliate Web sites	127
Chapter 13 Business 'Network Forms	127
Chapter 14 Affiliate Web sites	128
Chapter 15 joint venture Partners	130
Part VI:	 Extra Tools, Tips, and Tricks	130
Chapter 16 Equipment	131
Chapter 17 Software	133
Chapter 18 Information Management	133
SECTION THREE	134
The All-Time Greats	134
Yahoo!	134
Google Search Engine	135
Microsoft	137
eBay	138
Amazon.com	139
Corey Rudl	140
Robert Imbriale	141
Steven Boaze	142
Neil Shearing	143
Terry Dean	145
Jay Conrad Levison	146
Dr. Joe Vitale	147
Dr. Ken Evoy	149
Marc Joyner	150
Allan Gardyne	152
Phil Wiley	153

Library of Congress Subject Headings for this publication:

Internet marketing.
Internet marketing -- Handbooks, manuals, etc.
Electronic commerce.
Success in business.