Table of contents for Green to gold : how smart companies use environmental strategy to innovate, create value, and build a competitive advantage / Daniel C. Esty and Andrew S. Winston.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
Acknowledgments
Preface
Introduction: The Environmental Lens
Part One.
Preparing for a New World 
1
Eco-Advantage 
Issues and opportunities for business in an environmentally sensitive world
2
Natural Drivers of the Green Wave 
Environmental problems and how they shape markets
3
Who¿s Behind the Green Wave?
Stakeholders and the power they wield
Part Two.
Strategies for Building Eco-Advantage
4
Managing the Downside 
Green-to-Gold Plays to reduce cost and risk
5
Building the Upside
Green-to-Gold Plays to drive revenues and create intangible value
Part Three.
What WaveRiders Do 
6
The Eco-Advantage Mindset
Looking through an environmental lens
7
Eco-Tracking 
Understanding your company¿s environmental ¿footprint¿
8
Redesigning Your World
Designing for the environment and ¿greening¿ the supply chain
9
Inspiring an Eco-Advantage Culture 
Creating an organizational focus on environmental stewardship
Part Four.
Putting It All Together
10
Why Environmental Initiatives Fail
Pitfalls to avoid on the way to Eco-Advantage
11
Taking Action
Execution for sustained competitive advantage
12
Eco-Advantage Strategy
Key Eco-Advantage plays, tools, and plans
Appendix 1: Additional Resources
Appendix 2: Methodological Overview
Appendix 3: Most Relevant Principles and Tools for Each Green-to-Gold Play
Notes
Index

Library of Congress Subject Headings for this publication:

Industrial management -- Environmental aspects.
Corporations -- Environmental aspects.
Business enterprises -- Environmental aspects.