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THE DEBATE OVER CORPORATE SOCIAL RESPONSIBILITY Table of Contents I. Introduction Chapter 1: Why Corporate Social Responsibility: Why Now? How? Jill J. McMillan, Wake Forest University Chapter 2: A New Generation of Global Corporate Social Responsibility Michael Stohl, University of California at Santa Barbara Cynthia Stohl, University of California at Santa Barbara Nikki C. Townsley, University of Colorado at Boulder Chapter 3: Progressing From Corporate Social Responsibility to Brand Integrity Malcolm McIntosh, University of Bath II. Cases and Contexts Chapter 4: Facing Corporate Power Jem Bendell, University of Nottingham Mark Bendell, Chester University College Chapter 5: Corporate Citizenship: The Dark-Side Paradoxes of Success Sandra Waddock, Boston College Chapter 6: Corporate Social Responsibility in Scandinavia: A Turn Towards the Business Case? Mette Morsing, Copenhagen Business School Atle Middtun, Norwegian School of Management Karl Palmas, Goteborg University Chapter 7: Corporate Social Responsibility in Asia: A Confucian Context Glen Whelan, Nottingham University Chapter 8: Corporate Social Responsibility and Public Relations: Perceptions and Practices in Singapore Krishnamurthy Sriramesh, Nanyan Technological University Chew Wee Ng, Singapore Press Holdings Soh Ting Ting, Unilever Singapore Luo Wanyin, Ministry of Defense, Singapore Chapter 9: A Look at Corporate Social Responsibility in Mexico: An Approximation from the Point of View of Communication Mariela Perez, Tecnológico de Monterrey III. Legal Perspectives Chapter 10: Legal Versus Ethical Arguments: Contexts for Corporate Social Responsibility Matthew W. Seeger, Wayne State University Steven J. Hipfel, Office of the Chief of Naval Operations Chapter 11: Corporate Deception and Fraud: The Case for an Ethical Apologia Keith Michael Hearit, Western Michigan University Chapter 12: Regulation: Government, Business, and the Self in the United States John Llewellyn, Wake Forest University Chapter 13: Can Corporate Personhood Be Socially Responsible? Dean Ritz, The University of Montana IV. Economic Perspectives Chapter 14: How to Read Milton Friedman: Corporate Social Responsibility and Today's Capitalisms James Arnt Aune, Texas A&M University Chapter 15: Corporate Social Responsibility as Oxymoron: Universalization and Exploitation at Boeing Dana L. Cloud, University of Texas at Austin Chapter 16: Towards an Accounting for Sustainability: A New Zealand View Stewart Lawrence, University of Waikato Chapter 17: Conscientious Consumerism Brenden E. Kendall, University of Utah Rebecca Gill, University of Utah George Cheney, University of Utah V. Social Perspectives Chapter 18: Corporate Governance, Corporate Social Responsibility, and Communication Stanley Deetz, University of Colorado Chapter 19: Corporate and Institutional Responses to the Challenge of HIV/AIDS: The Case of South Africa Grant Samkin, University of Waikato Stewart Lawrence, University of Waikato Chapter 20: Business, Society, and Impacts on Indigenous Peoples Marcus Breen, Northeastern University Chapter 21: Activism, Risk, and Communicational Politics: Nike and the Sweatshop Problem Graham Knight, McMaster University VI. Environmental Perspectives Chapter 22: Corporate Environmentalism Connie Bullis, University of Utah Fumiko Ie, University of Utah Chapter 23: Greening of Corporations? Eco-Talk and the Emerging Social Imaginary of Sustainable Development Sharon M. Livesey, Fordham University Julie Graham, University of Massachusetts Chapter 24: Discourses of Sustainability in Today's Public Sphere Tarla Rai Peterson, University of Utah Todd Norton, University of Utah Chapter 25: Green Marketing and Advertising Worawan Yim Ongkrutraksa, Chulalongkorn University Chapter 26: Sustainable Development Discourse and the Global Economy: Promoting Responsibility, Containing Change Shiv Ganesh, University of Waikato Chapter 27: The Behavior of Corporate Species in Ecosystems and Their Roles in Environmental Change Douglas Crawford-Brown, University of North Carolina at Chapel Hill VII. Commentary on CSR: The Contributions of Communication and Other Perspectives Chapter 28: Is Sustainability Sustainable? CSR, Sustainable Business, and Management Fashion Theodore E. Zorn, University of Waikato Eva Collins, University of Waikato Chapter 29: Corporate Social Responsibility and Public Policymaking Charles Conrad, Texas A&M University Je'Anna Abbott, University of Houston Chapter 30: The Case of the Subaltern Public: A Postcolonial Investigation of CSR's (O)missions Debashish Munshi, University of Waikato Priya Kurian, University of Waikato Chapter 31: The Discourse of Corporate Social Responsibility: Postmodern Remarks Lars Thøger Christensen, University of Southern Denmark, Odense Chapter 32: Corporate Social Responsibility/Corporate Moral Responsibility: Is There a Difference and the Difference it Makes Patricia Werhane, DePaul University, University of Virginia
Library of Congress Subject Headings for this publication:
Social responsibility of business.