Table of contents for The culture and commerce of publishing in the 21st century / Albert N. Greco, Clara E. Rodriguez, and Robert M. Wharton.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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THE CULTURE AND COMMERCE OF PUBLISHING 
IN THE 21ST CENTURY 
TABLE OF CONTENTS
ALBERT N. GRECO
PROFESSOR OF MARKETING
FORDHAM UNIVERSITY
GRADUATE SCHOOL OF BUSINESS ADMINISTRATION
CLARA E. RODRIGUEZ
PROFESSOR OF SOCIOLOGY
FORDHAM UNIVERSITY
GRADUATE SCHOOL OF ARTS AND SCIENCES
ROBERT M. WHARTON
PROFESSOR OF MANAGEMENT SYSTEMS
FORDHAM UNIVERSITY
GRADUATE SCHOOL OF BUSINESS ADMINISTRATION
Please contact:
Albert N. Greco
183 South Queen Street
Bergenfield, New Jersey
07621-2636
201-439-1839
angreco@aol.com
FAX 201-384-7585
JANUARY 3, 2006
The Culture and Commerce of Publishing in the 21st Century
TABLE OF CONTENTS
 
TOC [2 typed page]
INTRODUCTION [4 typed pages]
PART I: GENERAL INTRODUCTION TO THE U.S. BOOK PUBLISHING INDUSTRY 
IN THE 21ST CENTURY
Chapter 1:	Changes in the Book Publishing Industry 1945-2005 [77 pages] 
Chapter 2:	Commercial and Scholarly Book Publishing [99 typed pages]
Chapter 3:	Organizational Choice in the U.S. Book Publishing Industry:
Strategies for Domestic and Global Competitiveness [61 typed pages] 
Chapter 4:	The Economics of Publishing and the Impact of Technology on 
Book Publishing [91 typed pages]
Part II: PEOPLE IN BOOK PUBLISHING
Chapter 5:	Changing Demographics, producers, and Consumers in 
Book Publishing [32 typed pages]
Chapter 6:	People in Book Publishing: "I'm Glad I'm Not An Author" [42 pages]
Part III: CHALLENGES CONFRONTING THE BOOK PUBLISHING 
 IN THE 21st CENTURY
Chapter 7: 	The Major Challenges Confronting Book Publishers and Authors 
[34 typed pages]
BIBLIOGRAPHY [66 typed pages]
INDEX [TBA typed pages]

Library of Congress Subject Headings for this publication:

Publishers and publishing -- United States.