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THE CULTURE AND COMMERCE OF PUBLISHING IN THE 21ST CENTURY TABLE OF CONTENTS ALBERT N. GRECO PROFESSOR OF MARKETING FORDHAM UNIVERSITY GRADUATE SCHOOL OF BUSINESS ADMINISTRATION CLARA E. RODRIGUEZ PROFESSOR OF SOCIOLOGY FORDHAM UNIVERSITY GRADUATE SCHOOL OF ARTS AND SCIENCES ROBERT M. WHARTON PROFESSOR OF MANAGEMENT SYSTEMS FORDHAM UNIVERSITY GRADUATE SCHOOL OF BUSINESS ADMINISTRATION Please contact: Albert N. Greco 183 South Queen Street Bergenfield, New Jersey 07621-2636 201-439-1839 email@example.com FAX 201-384-7585 JANUARY 3, 2006 The Culture and Commerce of Publishing in the 21st Century TABLE OF CONTENTS TOC [2 typed page] INTRODUCTION [4 typed pages] PART I: GENERAL INTRODUCTION TO THE U.S. BOOK PUBLISHING INDUSTRY IN THE 21ST CENTURY Chapter 1: Changes in the Book Publishing Industry 1945-2005 [77 pages] Chapter 2: Commercial and Scholarly Book Publishing [99 typed pages] Chapter 3: Organizational Choice in the U.S. Book Publishing Industry: Strategies for Domestic and Global Competitiveness [61 typed pages] Chapter 4: The Economics of Publishing and the Impact of Technology on Book Publishing [91 typed pages] Part II: PEOPLE IN BOOK PUBLISHING Chapter 5: Changing Demographics, producers, and Consumers in Book Publishing [32 typed pages] Chapter 6: People in Book Publishing: "I'm Glad I'm Not An Author" [42 pages] Part III: CHALLENGES CONFRONTING THE BOOK PUBLISHING IN THE 21st CENTURY Chapter 7: The Major Challenges Confronting Book Publishers and Authors [34 typed pages] BIBLIOGRAPHY [66 typed pages] INDEX [TBA typed pages]
Library of Congress Subject Headings for this publication:
Publishers and publishing -- United States.