Table of contents for Google Analytics / by Mary E. Tyler and Jerri Ledford.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

 Part I: Basic Analytics
 Chapter 1: Why Analytics?
 2: Analytics and AWStats
 3: No! More AWStats!
 Part II: Setting Up Google Analytics
 Chapter 4: Getting Started
 5: The Settings Dashboard
 6: Filtering Your Data
 7: Using Analytics Goals
 8: AdWords Integration
 Part III: The Reporting Dashboards
 Chapter 9: The Executive Dashboard
 10: The Marketer Dashboard
 11: The Webmaster Dashboard
 Part IV: Marketing Optimization
 Chapter 12: Unique-Visitor Tracking
 13: Visitor Segmenting
 14 Marketing Campaign Results
 15: Search-Engine Marketing
 Part V: Content Optimization
 Chapter 16: Ad Version Testing
 17: Content Performance
 18: Navigational Analysis
 19: Goals & Funnel Process
 20: Web Design Parameters
 Part VI: E-commerce Analysis
 Chapter 21: Commerce Tracking
 22: Loyalty & Latency
 23: Revenue Sources
 24: Product Merchandise

Library of Congress Subject Headings for this publication:

Google Analytics.
Internet searching -- Statistical services.
Web usage mining -- Computer programs.
Internet users -- Statistics -- Data processing.