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Contents TOC for GOOGLE ANALYTICS 6/19/06 Part I: Basic Analytics Chapter 1: Why Analytics? 2: Analytics and AWStats 3: No! More AWStats! Part II: Setting Up Google Analytics Chapter 4: Getting Started 5: The Settings Dashboard 6: Filtering Your Data 7: Using Analytics Goals 8: AdWords Integration Part III: The Reporting Dashboards Chapter 9: The Executive Dashboard 10: The Marketer Dashboard 11: The Webmaster Dashboard Part IV: Marketing Optimization Chapter 12: Unique-Visitor Tracking 13: Visitor Segmenting 14 Marketing Campaign Results 15: Search-Engine Marketing Part V: Content Optimization Chapter 16: Ad Version Testing 17: Content Performance 18: Navigational Analysis 19: Goals & Funnel Process 20: Web Design Parameters Part VI: E-commerce Analysis Chapter 21: Commerce Tracking 22: Loyalty & Latency 23: Revenue Sources 24: Product Merchandise
Library of Congress Subject Headings for this publication:
Internet searching -- Statistical services.
Web usage mining -- Computer programs.
Internet users -- Statistics -- Data processing.