Table of contents for The practice of public relations / Fraser P. Seitel.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
Part 1		 - 	EVOLUTION
Chap. 1 	-	What is Public Relations?
Chapt. 2	-	The Growth of Public Relations.
Part 2 		-	PREPARATION/PROCESS
Chap. 3	-	Communication
Chap. 4	-	Public Opinion 
Chap. 5	-	Management
Chap. 6	-	Ethics
Chap. 7	-	The Law
Chap. 8	-	Research
Part 3		-	THE PUBLICS
Chap. 9	-	Print Media Relations
Chap. 10	-	Electronic Media Relations
Chap. 11	-	Employee Relations
Chap. 12	-	Multicultural Community Relations
Chap. 13	-	Government Relations
Chap. 14	-	Consumer Relations
Chap. 15	-	International Relations
Part 4		-	IMPLEMENTATION
Chap. 16	-	Public Relations Writing
Chap. 17	-	Public Relations and the Internet 
Chap. 18	-	Integrated Marketing Communications
Chap. 19	-	Crisis Management

Library of Congress Subject Headings for this publication:

Public relations -- United States.