Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Part 1 - EVOLUTION Chap. 1 - What is Public Relations? Chapt. 2 - The Growth of Public Relations. Part 2 - PREPARATION/PROCESS Chap. 3 - Communication Chap. 4 - Public Opinion Chap. 5 - Management Chap. 6 - Ethics Chap. 7 - The Law Chap. 8 - Research Part 3 - THE PUBLICS Chap. 9 - Print Media Relations Chap. 10 - Electronic Media Relations Chap. 11 - Employee Relations Chap. 12 - Multicultural Community Relations Chap. 13 - Government Relations Chap. 14 - Consumer Relations Chap. 15 - International Relations Part 4 - IMPLEMENTATION Chap. 16 - Public Relations Writing Chap. 17 - Public Relations and the Internet Chap. 18 - Integrated Marketing Communications Chap. 19 - Crisis Management
Library of Congress Subject Headings for this publication:
Public relations -- United States.