Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents * Acknowledgments * Foreword, Henry Giroux * Preface * Advertising, Cultural Criticism, and Pedagogy: An Interview with Sut Jhally Conducted by William O¿Barr POLITICAL ECONOMY * Watching as Working: The Valorization of Audience Consciousness, with Bill Livant * The Political Economy of Culture * Communications and the Materialist Conception of History: Marx, Innis, and Technology ADVERTISING AND CULTURE * Advertising as Religion: The Dialectic of Technology and Magic * Advertising at the Edge of the Apocalypse * On Advertising: Sut Jhally versus James Twitchell SPORTS AND CULTURE * Cultural Studies and the Sports-Media Complex * Sports and Cultural Politics: The Attraction of Modern Spectator Sports, with Bill Livant GENDER * Advertising, Gender, and Sex: What's Wrong with a Little Objectification? * Intersections of Discourse: MTV, Sexual Politics, and Dreamworlds * Missing the Mark: School Shootings and Male Violence, with Jackson Katz MEDIA AND RACE * Affirming Inaction: Television and the Politics of Racial Representation, with Justin Lewis * The Politics of Cultural Studies: Racism, Hegemony, and Resistance, with Justin Lewis * When Justice is Skin Deep: Race and the O. J. Simpson Case MEDIA LITERACY * The Struggle For Media Literacy, with Justin Lewis * Empowering Literacy: Media Education as a Democratic Imperative, with Jeremy Earp THE MEDIA EDUCATION FOUNDATION, POLITICS, AND PUBLIC PEDAGOGY * Beyond the Ivory Tower: Cultural Studies, Politics, and Public Intellectuals, An Interview with Sut Jhally, edited by Jeremy Earp
Library of Congress Subject Headings for this publication:
Culture -- Economic aspects.
Mass media and culture.
Advertising -- Social aspects.