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Contents Acknowledgments vii Introduction: Health, Morality, and Free Speech 3 Part One: The Failed Fight to Ban Alcohol Advertising, 1947-*1958 1. Temperance and Mass Society 00 2. The Industries' Regulatory Response 00 3. Legislative Battles: Politics and Rhetoric 00 Part Two: The Battle to Regulate Cigarette Marketing, 1960s 4. Emergence of the Postwar Antismoking Movement 00 5. The Warning Label Debate 00 6. The Next Push: Restricting Advertising 00 Part Three: The New Temperance Movement and Alcohol Marketing Restrictions, 1970s and 1980s 7. The Political, Legal, and Scientific Context of Regulation 00 8. Policy Contests: Warning Labels and Advertising Controls 00 Conclusion: The Elusive Quest for Restraints 00 Notes 00 Selected Bibliography 00 Index 00
Library of Congress Subject Headings for this publication:
Advertising -- Alcoholic beverages -- United States -- History -- 20th century.
Advertising -- Cigarettes -- United States -- History -- 20th century.
Corporate speech -- United States.