Table of contents for Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Acknowledgments vii
Introduction: Health, Morality, and Free Speech 3
Part One: The Failed Fight to Ban Alcohol Advertising, 1947-*1958
1. Temperance and Mass Society 00
2. The Industries' Regulatory Response 00
3. Legislative Battles: Politics and Rhetoric 00
Part Two: The Battle to Regulate Cigarette Marketing, 1960s
4. Emergence of the Postwar Antismoking Movement 00
5. The Warning Label Debate 00
6. The Next Push: Restricting Advertising 00
Part Three: The New Temperance Movement and Alcohol Marketing Restrictions,
1970s and 1980s
7. The Political, Legal, and Scientific Context of Regulation 00
8. Policy Contests: Warning Labels and Advertising Controls 00
Conclusion: The Elusive Quest for Restraints 00
Notes 00
Selected Bibliography 00
Index 00

Library of Congress Subject Headings for this publication:

Advertising -- Alcoholic beverages -- United States -- History -- 20th century.
Advertising -- Cigarettes -- United States -- History -- 20th century.
Corporate speech -- United States.