Table of contents for A designer's research manual : succeed in design by knowing your clients and what they really need / Jennifer Visocky O'Grady and Kenneth Visocky O'Grady.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
[A head]Introduction
[A head] Part One: Methods and Theory
[A head] Chapter 1¿An Overview of Research in Graphic Design
[B head] What is Research-Driven Design?
[B head] A Historical Perspective
[B head] Methods of Research
[A head] Chapter 2¿Practicing Research-Driven Design
[B head] Research and Process
[B head] Documentation 
[B head] Articulating Value
[A head] Chapter 3¿Tailoring Research Methodology 
[B head] Research for Student Designers
[B head] Research for Design Educators
[B head] Research for Practicing Professionals
[A head] Part Two: Research at Work
[A head] Chapter 4¿Case Studies
[A-Head]Resources
[B head]Glossary
[B head]Index
[B head]Bibliography

Library of Congress Subject Headings for this publication:

Commercial art -- United States -- Marketing.
Graphic arts -- United States -- Marketing.