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Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents [A head]Introduction [A head] Part One: Methods and Theory [A head] Chapter 1¿An Overview of Research in Graphic Design [B head] What is Research-Driven Design? [B head] A Historical Perspective [B head] Methods of Research [A head] Chapter 2¿Practicing Research-Driven Design [B head] Research and Process [B head] Documentation [B head] Articulating Value [A head] Chapter 3¿Tailoring Research Methodology [B head] Research for Student Designers [B head] Research for Design Educators [B head] Research for Practicing Professionals [A head] Part Two: Research at Work [A head] Chapter 4¿Case Studies [A-Head]Resources [B head]Glossary [B head]Index [B head]Bibliography
Library of Congress Subject Headings for this publication:
Commercial art -- United States -- Marketing.
Graphic arts -- United States -- Marketing.