Table of contents for Capitalizing on being women owned : expert advice for women who have or are starting their own business including marketing research, planning, government support, and tax breaks / by Janet W. Christy.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
 
 Introduction
 
 Chapter 1	Advantages
 		Trends, Statistics, Developments
 
 Chapter 2	Approach
 		Process, Key Words, Relationship of Research to Marketing
 
 Chapter 3	First Steps
 		Preparation, Focus
 
 Chapter 4	Identifying and Qualifying Prospects ¿ Federal Government
 
 Chapter 5	Identifying and Qualifying Prospects ¿ State Government
 
 Chapter 6	Identifying and Qualifying Prospects ¿ Local Government
 
 Chapter 7	Identifying and Qualifying Prospects ¿ State Supported Education
 
 Chapter 8	Identifying and Qualifying Prospects ¿ Private Education
 
 Chapter 9	Identifying and Qualifying Prospects ¿ Public K-12 Schools
 
 Chapter 10	Identifying and Qualifying Prospects ¿ Business
 
 Chapter 11	Should My Business Be Certified?
 		Types and Benefits of Certification
 
 Chapter 12	Marketing Strategy
 		Applying Research, Publicizing, Building Selling Relationships
 
 Chapter 13	Resources
 		Assistance, Training, Information

Library of Congress Subject Headings for this publication:

New business enterprises -- Management.
Women-owned business enterprises -- Management.