Table of contents for Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

[P. V: CONTENTS]
CONTENTS
 Preface to First Edition
 Preface to Second Edition
1. Introduction: Focus Group History, History, Theory and Practice
2. Focus Groups and the Research Toolbox
3. Group Dynamics and Focus Group Research
4. Recruiting Focus Group Participant and Designing the Interview Guide
5. The Focus Group Moderator
6. Conducting the Focus Group
7. Analyzing Focus Group Data
8. Focus Group Research in Action
9. Other Group Research Techniques
10. Conclusion
 References
 Index
 About the Authors

Library of Congress Subject Headings for this publication:

Focused group interviewing.
Social sciences -- Research -- Methodology.
Social groups.