Table of contents for Transnational media/contoured markets : re-mapping Asia via satellite and cable / Amos Owen Thomas.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Contents
List of Tables
List of Figures
Preface
Acknowledgements
Chapter 1	EMERGENCE AND DIVERGENCE	 
Crowded Skies, Divided Pie	
Understanding Media Impact	
Synergy or Autonomy 	
Public versus Private Domains	
Chapter 2	MEDIATING GLOBALISATION
Media and Communications	
Marketing and Advertising	
Chapter 3	CLONING STARTV
Hybridising Channels	
Eye-balling Viewership 	
Chapter 4	DEMARCATING NATIONALITY
Indian Subcontinent	
Malay World	
Greater China 	
Chapter 5	TARGETING MARKETS
Persuading Marketers	
Managing Advertisers	
Chapter 6	ADVERTISING TRANSPOSED
Media Selection	
Creative Execution	
Chapter 7 	RELATIVITY OF GLOBALITY
Expanding the Grid 	
Analysis by Industry	
Explicating Interaction	
Chapter 8	STRATEGY PARADOXES
Globalisation/Localisation	
Competition/Collaboration	
Transnational/Multinational	
Cross-cultural/Inter-cultural	
Chapter 9	TRANSCENDING THE BOUNDARIES
Electronic Marketplaces
Media Ethnoscapes	
Advertising Cultures	
Re-Visioning Globalisation	
Appendices:
	A.	Industry Sources/Secondary Data
	B.	Interview Sources/Primary Data
	C.	Monitoring Newer Media
	D.	Relevant Websites
Glossary and Abbreviations
Bibliography
Index
About the Author

Library of Congress Subject Headings for this publication:

Television -- Asia.
Digital media.
Globalization.