Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents List of Tables List of Figures Preface Acknowledgements Chapter 1 EMERGENCE AND DIVERGENCE Crowded Skies, Divided Pie Understanding Media Impact Synergy or Autonomy Public versus Private Domains Chapter 2 MEDIATING GLOBALISATION Media and Communications Marketing and Advertising Chapter 3 CLONING STARTV Hybridising Channels Eye-balling Viewership Chapter 4 DEMARCATING NATIONALITY Indian Subcontinent Malay World Greater China Chapter 5 TARGETING MARKETS Persuading Marketers Managing Advertisers Chapter 6 ADVERTISING TRANSPOSED Media Selection Creative Execution Chapter 7 RELATIVITY OF GLOBALITY Expanding the Grid Analysis by Industry Explicating Interaction Chapter 8 STRATEGY PARADOXES Globalisation/Localisation Competition/Collaboration Transnational/Multinational Cross-cultural/Inter-cultural Chapter 9 TRANSCENDING THE BOUNDARIES Electronic Marketplaces Media Ethnoscapes Advertising Cultures Re-Visioning Globalisation Appendices: A. Industry Sources/Secondary Data B. Interview Sources/Primary Data C. Monitoring Newer Media D. Relevant Websites Glossary and Abbreviations Bibliography Index About the Author
Library of Congress Subject Headings for this publication:
Television -- Asia.