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Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Introduction, 6 Chapter 1 Basics of Typography, 7 Origins of the Alphabet, 8 Type Terminology, 12 Type Measurements, 17 Chapter 2 Five Classic Typefaces, 23 Classifications, 24 Characteristics, 26 Old Style | Garamond, 28 Transitional | Baskerville, 34 Modern | Bodoni, 40 Egyptian | Century Expanded, 46 Sans Serif | Helvetica, 52 Type Families, 58 Exercise | Identifying Typefaces, 60 Chapter 3 Designing with Text Type, 61 About Type, 62 Letterspacing and Wordspacing, 64 Linespacing | Leading, 66 Line Length | Measure, 68 Type Arrangements, 70 Paragraph Indications, 74 Creating Emphasis, 76 Grids, 80 Chapter 4 Designing with Display Type, 83 Selecting Display Type, 84 Arranging Display Type, 86 Optical Considerations, 88 Punctuation, 90 Display Initials, 92 Modifying Type, 93 Chapter 5 Color, 95 Spot Colors, 96 Process Colors, 100 Projected Colors, 102 Chapter 6 Projects, 103 Solving Design Problems, 104 Five Classic Typefaces, 106 Type Arrangements, 108 Typestyles, 110 Paragraph Indications, 112 Expressive Words, 114 Visually Enhanced Quotation, 116 Early Letterform, 120 Grids, 124 Brochure, 126 Experimental Typography, 132 Ransom Note, 134 Logos, 136 Chapter 7 Traditional Skills, 137 Copyfitting, 138 Comping, 140 Copy Preparation, 142 Proofreadersø Marks, 144 Chapter 8 Type Specimens, 145 Classifications, 146 Old Style, 147 Transitional, 148 Modern, 149 Egyptian | Slab Serif, 150 Sans Serif, 151 Decorative | Novelty, 152 Script | Black Letter, 153 Ornaments | Icons | Flourishes, 154 Chapter 9 References and Resources, 155 Punctuation, 156 Typesetting | Digital Design, 158 Glossary, 161 Bibliography, 172 Index, 173 Colophon, 176
Library of Congress Subject Headings for this publication:
Graphic design (Typography).