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Contents Preface ix Acknowledgments xi 1 Public Relations in a New Age 1 Carl Botan and Vincent Hazleton I The Foundations 2 The Excellence Theory 21 James E. Grunig, Larissa A. Grunig, and David M. Dozier 3 A Rhetorical Theory Approach to Issues Management 63 Robert L. Heath 4 Persuasion: An Intrinsic Function of Public Relations 101 Michael Pfau and Hua-Hsin Wan 5 The Centrality of Practitioner Roles to Public Relations Theory 137 David M. Dozier and Glen M. Broom 6 Crisis Management: A Communicative Approach 171 William T. Coombs 7 Toward a Theory of Public Relations Competence 199 Vincent Hazleton 8 Grand Strategy, Strategy, and Tactics in Public Relations 223 Carl Botan 9 Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance 249 Cornelius B. Pratt 10 Media Relations 279 Lynne Zoch and Juan Molleda 11 Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication 311 William R. Kennan and Vincent Hazleton II Tools For Tomorrow 12 Public Relations Theory and Practice in Nation Building 341 Maureen Taylor and Michael L. Kent 13 Overcoming System and Culture Boundaries: Public Relations from a Structuration Perspective 361 Diane F. Witmer 14 Reframing Crisis Management Through Complexity 375 Dawn Gilpin and Priscilla Murphy 15 Sense-Making Methodology: A Theory of Method for Public Relations 393 Gael Walker 16 The Technology--Image Expectancy Gap: A New Theory of Public Relations 415 Dean Kazoleas and Lars Georg Teigen 17 Public Diplomacy: A Specific Governmental Public Relations Function 435 Benno Signitzer and Carola Wamser 18 A General Theory of Public Relations 465 John A. Ledingham 19 The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies 485 Dean Kruckeberg, Kenneth Starck, and Marina Vujnovic 20 Building Public Affairs Theory 499 Elizabeth L. Toth Author Index 000 Subject Index 000
Library of Congress Subject Headings for this publication:
Public relations.