Table of contents for Rhetoric in popular culture / Barry Brummett.

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CONTENTS
Preface
Part I: Theory
Chapter I: Rhetoric and Popular Culture 
The Rhetoric of Everyday Life	.
 Exercise 1.1	.
 The Building Blocks of Culture: Signs	.
 Indexical Meaning	.
 Iconic Meaning	.
 Symbolic Meaning	.
 Complexity of the Three Kinds of Meaning	.
 Exercise 1.2	.
 The Building Blocks of Culture: Artifacts	.
 An Action, Event, or Object Perceived as a Unified Whole	.
 .ÿ.ÿ.Having Widely Shared Meanings	.
 .ÿ.ÿ.Manifesting Group Identification to Us	.
 Exercise 1.3	.
 Definitions of Culture	.
 Elitist Meanings of Culture	.
 Exercise 1.4	.
 Popular Meanings of Culture	.
 Exercise 1.5	.
 Characteristics of Cultures	.
 Cultures Are Highly Complex and Overlapping	.
 Exercise 1.6	.
 Cultures Entail Consciousness, or Ideologies	.
 Cultures Are Experienced through Texts	.
 Exercise 1.7	.
 Exercise 1.8	.
 Summary and Review	.
 Looking Ahead	.
 
Chapter 2: Rhetoric and the Rhetorical Tradition????. 51-114 
 Definitions in General	.
 Exercise 2.1	.
 The Rhetorical Tradition: Ancient Greece	.
 The Rise of the City-States	.
 Rhetoric in Athens	.
 Complaints against the Sophists	.
 Two Legacies From the Greek Rhetorical Tradition	.
 Equation with Traditional Texts	.
 Paradoxical Linkage to Power Management	.
 Exercise 2.2	.
 Exercise 2.3	.
 Definitions of Rhetoric after Plato	.
 Rhetoric in the Eighteenth Century	.
 New Theories (and New Realities) emerge in the Twentieth Century	.
 Interrelated Twentieth-Century Changes	.
 Population	.
 Exercise 2.4	.
 Technology	.
 Exercise 2.5	.
 Pluralism	.
 Knowledge	.
 Managing Power Today in Traditional Texts: Neo-Aristotelian Criticism	.
 The Situation	.
 The Speaker	.
 The Speech	.
 Evaluation	.
 Managing Power Today in Texts of Popular Culture	.
 The Texts of Popular Culture	.
 Exercise 2.6	.
 Summary and Review	.
 Looking Ahead	.
Chapter 3: Rhetorical Methods in Critical Studies???. 115-179 
 Texts as Sites of Struggle	.
 Texts Influence through Meanings	.
 Texts are Sites of Struggle over Meaning	.
 Exercise 3.1	.
 Three Characteristics of Critical Studies	.
 The Critical Character	.
 Exercise 3.2	.
 Exercise 3.3	.
 Concern With Power	.
 Critical Interventionism	.
 Finding a Text	.
 Exercise 3.4	.
 The First Continuum: Type of Text	.
 The Second Continuum: Sources of Meanings	.
 Exercise 3.5	.
 Defining a Context	.
 The Third Continuum: Choice of Context	.
 Exercise 3.6	.
 The Fourth Continuum: Text-Context Relationship	.
 Exercise 3.7	.
 ?Inside? the Text	.
 The Fifth Continuum: From Surface to Deep Reading	.
 Direct Tactics	.
 Exercise 3.8	.
 Implied Strategies	.
 Exercise 3.9	.
 Exercise 3.10	.
 Exercise 3.11	.
 Structures	.
 Exercise 3.12	.
 Subject Positions	.
 Exercise 3.13	.
 The Text in Context: Metonymy, Power, Judgment	.
 Metonymies	.
 Empowerment/Disempowerment	.
 Judgment	.
 Summary and Review	.
 Looking Ahead	.
Chapter 4: Varieties of Rhetorical Criticism??????. 180-270 
 An Introduction to Critical Perspectives	.
 Marxist Criticism	.
 Materialism, Bases, and Superstructure	.
 Economic Metaphors, Commodities, and Signs	.
 Preferred and Oppositional Readings	.
 Subject Positions	.
 Visual Rhetorical Criticism	.
 Psychoanalytic Criticism	.
 Feminist Criticism	.
 Dramatistic/Narrative Criticism	.
 Language as a Ground for Motives	.
 Narrative Genres	.
 Comedy and Tragedy	.
 The Pentad	.
 Analysis and Examples	.
 Media-centered Criticism	.
 What Is a Medium?	.
 Media Logic	.
 Characteristics of Television as a Medium	.
 Analysis and Examples	.
 Culture-centered Criticism	.
 Cultures and Their Own Critical Methods	.
 Afrocentricity	.
 Summary and Review	.
 Looking Ahead	.
Part II: Application
Chapter 5: Paradoxes of Personalization: Race Relations in Milwaukee?? 271-307 
 The Problem of Personalization	.
 The Scene and Focal Events	.
 Problems in the African American Community	.
 Violence Against African Americans	.
 The School System	.
 White Political Attitudes	.
 Tragedy and Metonymy	.
 Metonymizing the Tragedies	.
 Metonymy and Paradox	.
 The Paradox of Identification	.
 Identification and Race	.
 Enabling Identification	.
 Forestalling Identification	.
 The Persistence of Race	.
 The Paradox of Action: The Public and the Personal	.
 Personal Action and Loss of Vision	.
 The Paradox in Milwaukee	.
 African Americans ?In Need of Help?	.
 Some Solutions	.
 Reciprocal Personalization	.
 Metonymizing Yourself	.
 Metonymizing Others	.
 Resources for Careful Metonymy	.
 Stepping Back from the Critique	.
Chapter 6: On Hip Hop, Written With the Help of the Reader??????. 308-324 
Hip hop is about African Americans 
False claim #1: African American culture is violent
False claim #2: African American culture is sexual
False claim #3: African American culture is crassly materialistic 
Conclusion
Chapter 7: Simulational Selves, Simulational Culture in Groundhog Day?. 325-346 
Simulation and Groundhog Day 
Chapter 8: Media and Representation in Rec.Motorcycles???????347-371 
Tokens of expertise
Tokens of experience
Conclusion
Bibliography???????????????????????????372-383 
Suggested Readings????????????????????????.384-393
 Marxist Criticism
 Visual Rhetorical Criticism
 Psychoanalytic Criticism
 Feminist Rhetorical Criticism
 Dramatistic/Narrative Criticism
 Culture-Centered Criticism
 Media-Centered Criticism

Library of Congress Subject Headings for this publication:

Rhetoric.
Popular culture.
Rhetorical criticism.