Table of contents for Maximum marketing, minimum dollars : the top 50 ways to grow your small business / Kim T. Gordon.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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CONTENTS
 
Preface
Introduction
Chapter 1 Create Your Online Identity
1. Pick the Right Domain Name
2. Save with Do-It-Yourself Design
3. Create Compelling Online Content
4. Make E-Commerce Pay
Chapter 2 Market Your Site
5. Build Your Own Opt-In List
6. Set Up an In-House Database
7. Maximize Customer Retention with Email
8. Create a Company E-Newsletter 
9. Send Low-Cost Email Promotions
Chapter 3 Build An Online Program
10. Target Your Best Prospects
11. Master Paid Search
12. Optimize Your Site
13. Place Online Advertising
14. Market to Third Party E-Newsletters
15. Maximize Returns from Income-Generating Programs
16. Launch a Blog 
Chapter 4 Make PR Profitable
17. Establish a Media Relations Program
18. Add Online PR
19. Create a Press Kit
20. Organize Your Own Pr Radio Tour
21. Design an Event
22. Build a Grassroots Buzz
23. Get Star Power with a Celebrity Spokesperson
Chapter 5 Think Outside The Box
24. Explore Out-Of-Home Marketing
25. Choose the Newest Technology
26. Be Inventive With Place-Based Media 
27. Create Your Own Place-Based Opportunities
Chapter 6 Save While Going Postal
28. Make an Impact with Dimensional Mail
29. Reduce Costs with Marriage Mail
30. Write a Great Sales Letter
Chapter 7 Increase Sales With Relationship Marketing
31. Create Referral Relationships
32. Market to ¿Influentials¿ and ¿Influencers¿
33. Learn the Steps to Winning Referrals
34. Motivate Customers with Rewards
35. Set Up Your Own Loyalty Program
Chapter 8 Team For Dollars
36. Forge Competitive Alliances
37. Expand Your Business with Partnership Marketing
38. Make Networking Pay
Chapter 9 Find The Perfect Niche
39. Target Niche Markets
40. Save with Multicultural Marketing
41. Conduct Your Own Customer Research
Chapter 10 Reinvent Traditional Tactics
42. Benefit From Newly Affordable Cable TV
43. Maximize Response with Radio Partnerships
44. Learn Smart Ways to Use Magazines
Chapter 11 Try Something New
45. Reach Big-Screen Audiences
46. Get Close To Customers with Experiential Marketing
47. Send Mat Releases To Papers Nationwide 
Chapter 12 Put It All Together
48. Combine Sales with Marketing
49. Choose the Right Tactics
50. Create Your Own Marketing Program
Index

Library of Congress Subject Headings for this publication:

Marketing -- Management.
Small business -- Marketing.